Good Practices in Tourism Awareness Programmes - Caribbean ...

BELIZE
Name of the Programme:
“Public Awareness Presentation Programme to Schools”
Brief Description of the Programme
The Belize Tourism Board’s programme, ‘Public Awareness Presentation Programme to
Schools’, is conducted throughout the regular school year. Tourism and Product Development
Officers from the Belize Tourism Board make power point presentations on Tourism in general,
career opportunities in the sector and the work of the Belize Tourism Board.
Programme Goals/Objectives
The purpose of the programme is to enlighten Belizeans on the achievements made within the
Tourism Industry and the roles and responsibilities of the Belize Tourism Board. Moreover the
programme seeks to stimulate interest among the students whose future aspirations involve
working in the Tourism field and ensures that students in general are made aware of career
opportunities available in the sector.
Target Groups
Students of Primary, Secondary and Tertiary Institutions
Programme Feedback/Results
Many students report that presentations done by the BTB have given them much greater insight
into this continuously growing sector.
• Students get a clearer understanding of how important Tourism is to the economy of the
country
• Students have a heightened interest in the opportunities available to them in the industry.
Challenges/Areas for Improvement
• Presentation requests from schools outside the Board’s presentation schedules (which are
prepared on a quarterly basis) disrupt their flow. This mainly occurs at the secondary level,
due to annual Career Days and fairs, and as a result, schedules become difficult to
maintain.
• When the demand is high, there is a lack of additional officers to conduct school
presentations. Hence there is a need for the cross training of officers in order to make such
presentations.
Good Practices in Tourism Awareness Programmes
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