Low-cost airlines in China? - Orient Aviation
Low-cost airlines in China? - Orient Aviation
Low-cost airlines in China? - Orient Aviation
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A PIVOTAL YEAR<br />
What a year 2002 was for<br />
Ch<strong>in</strong>a’s aviation <strong>in</strong>dustry!<br />
Few years have given<br />
the <strong>in</strong>dustry the same<br />
degree of thrills, fears and<br />
hopes for the future that were experienced<br />
<strong>in</strong> the past 12 months. A s<strong>in</strong>gle<br />
word sums it up: revolution.<br />
Look<strong>in</strong>g back it will be seen as a pivotal<br />
year. The <strong>in</strong>dustry has seen – arguably<br />
for the first time – a consistent theme of<br />
reform <strong>in</strong> management and safety.<br />
To recap the dizzy<strong>in</strong>g year, we have<br />
compiled, <strong>in</strong> reverse order, a top 10 list<br />
of the biggest Ch<strong>in</strong>a aviation stories of<br />
2002.<br />
10. In June, Ch<strong>in</strong>a was named the<br />
sixth largest airl<strong>in</strong>e services provider<br />
<strong>in</strong> the world <strong>in</strong> the International Air<br />
Transport Association’s annual list of<br />
regular scheduled services by country, a<br />
rise from number n<strong>in</strong>e a year earlier. The<br />
Civil <strong>Aviation</strong> Adm<strong>in</strong>istration of Ch<strong>in</strong>a<br />
(CAAC), said Ma<strong>in</strong>land <strong>airl<strong>in</strong>es</strong> flew more<br />
than 13.8 billion kilometres per week <strong>in</strong><br />
2001, an <strong>in</strong>crease of 19% over the previous<br />
year.<br />
9. The CAAC unveiled its first White<br />
Paper <strong>in</strong> March, the “2002 <strong>Aviation</strong> and<br />
Transport Industry Development Plan”.<br />
The paper largely sets out product development<br />
strategy for ma<strong>in</strong>land <strong>airl<strong>in</strong>es</strong> and<br />
details its op<strong>in</strong>ions on how aviation supplies<br />
and <strong>in</strong>frastructure should develop <strong>in</strong><br />
Ch<strong>in</strong>a. It is significant that it represents<br />
the future role of the CAAC <strong>in</strong> manag<strong>in</strong>g<br />
Ch<strong>in</strong>a’s airl<strong>in</strong>e <strong>in</strong>dustry: no longer will the<br />
CAAC micro-manage its <strong>airl<strong>in</strong>es</strong> now it<br />
has become a regulator.<br />
8. Guangzhou-based Ch<strong>in</strong>a Southern<br />
Airl<strong>in</strong>es jo<strong>in</strong>ed the list of the top 20 busiest<br />
<strong>airl<strong>in</strong>es</strong> <strong>in</strong> the world. In December it<br />
welcomed on board its 20 millionth passenger.<br />
7. In April, an Air Ch<strong>in</strong>a Boe<strong>in</strong>g 767-<br />
Inside Greater Ch<strong>in</strong>a by Oscar Seow<br />
200 crashed <strong>in</strong>to a foggy mounta<strong>in</strong>side<br />
<strong>in</strong> South Korea, kill<strong>in</strong>g 129 of the166<br />
passengers on board. This tragedy, the<br />
first <strong>in</strong> Air Ch<strong>in</strong>a’s history, was followed<br />
a month later by a Ch<strong>in</strong>a Northern<br />
Airl<strong>in</strong>es MD-82 crash <strong>in</strong>to the sea near<br />
Dalian, kill<strong>in</strong>g all 103 passengers and<br />
n<strong>in</strong>e crew. Beij<strong>in</strong>g took prompt action to<br />
reaffirm the safety of ma<strong>in</strong>land <strong>airl<strong>in</strong>es</strong>.<br />
In August, it announced that 8 billion<br />
yuan (US$976 million) was available to<br />
assist ma<strong>in</strong>land <strong>airl<strong>in</strong>es</strong> <strong>in</strong> upgrad<strong>in</strong>g all<br />
aspects of safety.<br />
6. In October, after a year of unexpla<strong>in</strong>ed<br />
delays, Taipei f<strong>in</strong>ally approved a<br />
plan by flag carrier Ch<strong>in</strong>a Airl<strong>in</strong>es (CAL)<br />
to buy 25% of Shanghai-based Ch<strong>in</strong>a<br />
Cargo Airl<strong>in</strong>es, the cargo subsidiary of<br />
Ch<strong>in</strong>a Eastern Airl<strong>in</strong>es. The US$47 million<br />
deal was the first airl<strong>in</strong>e <strong>in</strong>vestment by a<br />
Taiwanese company <strong>in</strong> the Ma<strong>in</strong>land. It<br />
overcame huge political hurdles <strong>in</strong> Taiwan<br />
to w<strong>in</strong> approval. Taiwan is considered by<br />
Beij<strong>in</strong>g to be a renegade prov<strong>in</strong>ce.<br />
5. Taiwanese legislator John Chang,<br />
a KMT-affiliated opposition politician,<br />
raises the idea <strong>in</strong> December of allow<strong>in</strong>g<br />
the island’s carriers to operate charter<br />
services to the Ma<strong>in</strong>land <strong>in</strong> the run-up<br />
to the Lunar New Year, as the first step<br />
to the resumption of cross-strait regular<br />
scheduled services. As <strong>Orient</strong> <strong>Aviation</strong><br />
went to press, tickets for the charter<br />
flights were on sale.<br />
4. In May, tired of years of fruitless<br />
Ch<strong>in</strong>a Southern Airl<strong>in</strong>es: <strong>in</strong> 2002 jo<strong>in</strong>ed the list of the top 20 busiest <strong>airl<strong>in</strong>es</strong> <strong>in</strong> the<br />
action aga<strong>in</strong>st illegal discount<strong>in</strong>g of air<br />
fares by <strong>airl<strong>in</strong>es</strong> and travel agents <strong>in</strong><br />
Ch<strong>in</strong>a, the CAAC, the State Development<br />
and Plann<strong>in</strong>g Commission, the Public<br />
Security Bureau, the Ch<strong>in</strong>a National Tax<br />
Bureau and the General Adm<strong>in</strong>istration<br />
for Industry and Commerce made the unprecedented<br />
move of threaten<strong>in</strong>g travel<br />
agents with police raids and crim<strong>in</strong>al<br />
prosecution if they did not stop.<br />
3. In August, Shanghai-based Junyao<br />
Group, one of Ch<strong>in</strong>a’s top 100 private<br />
companies, surprised the aviation <strong>in</strong>dustry<br />
by <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> Ch<strong>in</strong>a Eastern Airl<strong>in</strong>es<br />
Wuhan Co, a company formed by Ch<strong>in</strong>a<br />
Eastern to take over ail<strong>in</strong>g Wuhan Airl<strong>in</strong>es.<br />
It marked the first time a Ma<strong>in</strong>land<br />
private enterprise had been allowed to<br />
<strong>in</strong>vest <strong>in</strong> an airl<strong>in</strong>e.<br />
2. October saw the list<strong>in</strong>g of Shanghai<br />
Airl<strong>in</strong>es on the Shanghai Stock Exchange.<br />
The growth of the three national carriers<br />
had siphoned capital and bus<strong>in</strong>ess opportunities<br />
from the regional carriers, threaten<strong>in</strong>g<br />
their existence. Shanghai Airl<strong>in</strong>es,<br />
along with Ha<strong>in</strong>an Airl<strong>in</strong>es, cont<strong>in</strong>ued to<br />
represent the cream of the regional carriers<br />
<strong>in</strong> Ch<strong>in</strong>a and, while still m<strong>in</strong>nows,<br />
pose the only serious competitive threat<br />
to the majors on domestic and regional<br />
routes out of the Ma<strong>in</strong>land.<br />
1. Without doubt the number one<br />
news item <strong>in</strong> Ch<strong>in</strong>a last year was the<br />
official creation of six national aviation<br />
giants, after 18 months of squabbl<strong>in</strong>g<br />
and uncerta<strong>in</strong>ty. The move marked the<br />
official merger of n<strong>in</strong>e CAAC-owned<br />
<strong>airl<strong>in</strong>es</strong> <strong>in</strong>to three national champions,<br />
led by Ch<strong>in</strong>a Eastern, Ch<strong>in</strong>a Southern<br />
and Air Ch<strong>in</strong>a.<br />
Three other aviation groups are also<br />
established: Ch<strong>in</strong>a Travel Sky Hold<strong>in</strong>g,<br />
Ch<strong>in</strong>a <strong>Aviation</strong> Oil Hold<strong>in</strong>g and Ch<strong>in</strong>a<br />
<strong>Aviation</strong> Supplies Import and Export<br />
Group.<br />
The three new airl<strong>in</strong>e groups have<br />
419 aircraft and assets of 158 billion yuan<br />
(US$19.28 billion), account<strong>in</strong>g for 80% of<br />
the <strong>in</strong>dustry’s assets. If Ch<strong>in</strong>a’s aviation<br />
<strong>in</strong>dustry is to develop to levels of global<br />
leadership, these six groups will be its<br />
standard bearers.<br />
E-mail: oscarseow@hotmail.com<br />
36 <strong>Orient</strong> <strong>Aviation</strong>, February 2003