Low-cost airlines in China? - Orient Aviation
Low-cost airlines in China? - Orient Aviation
Low-cost airlines in China? - Orient Aviation
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DIARY<br />
PERSPECTIVE<br />
CLASSY: Oh, to have been a fly on the<br />
wall. It was a couple of months before<br />
Christmas when what many might have<br />
thought “unth<strong>in</strong>kable” occurred.<br />
The place was Toulouse, France and Alan<br />
Mulally, president and chief executive of the<br />
Boe<strong>in</strong>g Commercial Airplane Group<br />
was com<strong>in</strong>g to the hometown of archrival<br />
Airbus to deliver a speech at the local university.<br />
Mullaly’s office called Airbus to <strong>in</strong>quire<br />
if a visit might be arranged. “Why not?” was<br />
Boe<strong>in</strong>g’s chief<br />
Mulally<br />
the answer. So Mulally and his small team, <strong>in</strong>clud<strong>in</strong>g Boe<strong>in</strong>g<br />
vice-president and programme manager for the now shelved<br />
Sonic Cruiser, Walt Gillette, visited Airbus and met with<br />
Airbus president and CEO, Noël Forgeard, and executive<br />
vice-president customer affairs, John Leahy.<br />
Events moved along so smoothly that the professional<br />
rivals enjoyed a cosy d<strong>in</strong>ner together the same even<strong>in</strong>g. The<br />
next day the Boe<strong>in</strong>g team returned for a personal guided tour<br />
of the A380 mock-up. It must have been quite an eye opener<br />
for the Airbus staff.<br />
<strong>Orient</strong> <strong>Aviation</strong> understands the d<strong>in</strong>ner <strong>in</strong>cluded some<br />
“vigorous debate” between senior eng<strong>in</strong>eers from the two<br />
airplane manufacturers about the Sonic Cruiser.<br />
By the way, before Mulally arrived, it suddenly occurred<br />
to Airbus staff that the soiree might raise<br />
some eyebrows amongst government officials<br />
on both sides of the Atlantic. They<br />
quickly called the local U.S. Consulate and<br />
had one of Wash<strong>in</strong>gton’s diplomats attend<br />
and take notes to show noth<strong>in</strong>g underhand<br />
was go<strong>in</strong>g on.<br />
And one more th<strong>in</strong>g: Forgeard and Leahy<br />
were told they would be “most welcome” <strong>in</strong><br />
Seattle. They are still await<strong>in</strong>g the official <strong>in</strong>vitation.<br />
It must have gone astray <strong>in</strong> the mail!<br />
Airbus head<br />
Forgeard<br />
S<strong>in</strong>gapore Airl<strong>in</strong>es CEO-designate,<br />
Chew Choon Seng<br />
CHANGES<br />
In January, S<strong>in</strong>gapore<br />
Airl<strong>in</strong>es (SIA) confirmed<br />
what the <strong>in</strong>dustry had anticipated<br />
for some time – that<br />
Dr. Cheong Choong Kong,<br />
chief executive and deputy<br />
chairman of the airl<strong>in</strong>e group<br />
would retire <strong>in</strong> June this year.<br />
The CEO-designate of the<br />
prestigious carrier is SIA’s<br />
current senior executive vicepresident<br />
(adm<strong>in</strong>istration),<br />
Chew Choon Seng (56).<br />
A mechanical eng<strong>in</strong>eer by<br />
tra<strong>in</strong><strong>in</strong>g with a Master of Science<br />
degree from Imperial<br />
College, London, Chew jo<strong>in</strong>ed<br />
SIA <strong>in</strong> 1972. He has worked<br />
his way through all areas of<br />
the company, <strong>in</strong>clud<strong>in</strong>g st<strong>in</strong>ts<br />
as country manager <strong>in</strong> Italy<br />
and Japan and posts as regional<br />
senior vice-president<br />
of the Southwest Pacific, the<br />
Americas and Europe. Currently,<br />
he is <strong>in</strong> charge of SIA’s<br />
corporate affairs, f<strong>in</strong>ance and<br />
<strong>in</strong>ternal audit. SIA spokesman,<br />
Rick Clements, said <strong>in</strong> media<br />
<strong>in</strong>terviews at the time of the<br />
announcement that Chew will<br />
carry on Dr. Cheong’s vision<br />
of expansion. His task was to<br />
make the airl<strong>in</strong>e group and<br />
its related subsidiaries a global<br />
company, said Clements.<br />
Eighteen months ago, youthful<br />
Koh Boon Hwee, a brilliant<br />
academic and entrepreneur,<br />
became the new chairman of<br />
the S<strong>in</strong>gapore Airl<strong>in</strong>es Group.<br />
He is a decade younger than<br />
Chew and had never worked<br />
<strong>in</strong> the airl<strong>in</strong>e <strong>in</strong>dustry until his<br />
appo<strong>in</strong>tment to SIA.<br />
ACTION STATIONS<br />
The musical chairs never<br />
stop at Ch<strong>in</strong>a’s Ha<strong>in</strong>an Airl<strong>in</strong>es,<br />
the airl<strong>in</strong>e arm of the<br />
swashbuckl<strong>in</strong>g Ha<strong>in</strong>an Air<br />
Group and its many aviation<br />
related subsidiaries. In January,<br />
the company announced<br />
that Li Weijian had resigned<br />
as president and would be<br />
succeeded by Zhao Zhongy<strong>in</strong>g.<br />
Zhao was formerly the<br />
president of Ch<strong>in</strong>a X<strong>in</strong>hua<br />
Airl<strong>in</strong>es, a domestic Ch<strong>in</strong>ese<br />
carrier that Ha<strong>in</strong>an Airl<strong>in</strong>es<br />
took over last year. At the<br />
same time, the board, still led<br />
by chairman Chen Feng, appo<strong>in</strong>ted<br />
Ha<strong>in</strong>an Airl<strong>in</strong>es vicepresident<br />
Zhu Yim<strong>in</strong>, as the<br />
carrier’s new chief executive.<br />
BIG BUST UP<br />
At press time, a 180 kg<br />
Taiwanese female, identified<br />
only by her family name of<br />
Hsieh <strong>in</strong> court documents,<br />
has demanded compensation<br />
and an apology from Dragonair<br />
after airl<strong>in</strong>e staff barred<br />
her from tak<strong>in</strong>g her seat on a<br />
Taipei via Hong Kong flight to<br />
Shanghai. Hsieh has lodged a<br />
compla<strong>in</strong>t with the Consumer’s<br />
Foundation of Taiwan<br />
and claimed she had been<br />
hurt and humiliated by the airl<strong>in</strong>e’s<br />
behaviour. In its defence,<br />
Dragonair said the ban was<br />
made <strong>in</strong> the <strong>in</strong>terests of safety.<br />
An airl<strong>in</strong>e spokesman <strong>in</strong> Taiwan<br />
said it could not accept<br />
Ms Hsieh on board because<br />
there was no seatbelt available<br />
<strong>in</strong> her size. “The consideration<br />
of Dragonair is the flight<br />
safety of Ms Hsieh and other<br />
passengers,” said Steven<br />
Chang, the market<strong>in</strong>g and<br />
sales manager for the airl<strong>in</strong>e <strong>in</strong><br />
Taiwan. “This should never be<br />
<strong>in</strong>terpreted as discrim<strong>in</strong>ation<br />
aga<strong>in</strong>st the overweight.” But<br />
said Consumer Foundation<br />
chairman Tsai Tzai-pen at a<br />
press conference <strong>in</strong> Taipei: “It<br />
is hard to understand because<br />
<strong>in</strong>ternational <strong>airl<strong>in</strong>es</strong> would<br />
not refuse to carry large-sized<br />
people like Sumo wrestlers or<br />
body builders.”<br />
CONFIRMED<br />
Despite some nasty and<br />
ill-founded rumours that he<br />
would not survive his probation<br />
at Thai International<br />
Airways, the airl<strong>in</strong>e’s president<br />
s<strong>in</strong>ce May last year,<br />
Kanok Abhirodee, was<br />
confirmed <strong>in</strong> his position by<br />
the airl<strong>in</strong>e’s board before the<br />
Christmas recess. Kanok, who<br />
had never worked <strong>in</strong> an airl<strong>in</strong>e<br />
until he was chosen <strong>in</strong> open<br />
competition for the THAI top<br />
job last May, must now carry<br />
off the part privatisation of the<br />
carrier, set for this year, as well<br />
as oversee a fleet renewal plan<br />
for the carrier.<br />
VACANCY FILLED<br />
Although former Asian<br />
Aerospace Pte Ltd president,<br />
Jimmy Lau, resigned <strong>in</strong><br />
the f<strong>in</strong>al days of the S<strong>in</strong>gapore<br />
conference and exhibition,<br />
Asian Aerospace 2002,<br />
the company has only just<br />
announced his successor, Ed<br />
Ng. A Harvard MBA holder<br />
and a first class honours science<br />
graduate from Manchester<br />
University, Ng has spent<br />
several years with a global<br />
property <strong>in</strong>vestment and development<br />
company, Capitaland<br />
and also has been president<br />
and country manager of<br />
GE Capital for S<strong>in</strong>gapore and<br />
the Philipp<strong>in</strong>es.<br />
<strong>Orient</strong> <strong>Aviation</strong>, February 2003