ANNUAL REPORT 2006-2007

18
> THE QUALITY OF LIFE ARCHITECT EXPERIENCING AND SHARING QUALITY OF LIFE
> Strategy
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COUNTRIES
1
THE CHINESE MARKET
1.3 BILLION
INHABITANTS,
450 MILLIONS
OF WHOM LIVE
IN URBAN AREAS
80 MILLION ARE
CONSIDERED “MIDDLE
CLASS,”
A NUMBER WHICH WILL
GROW TO
700 MILLION BY 2020
10%
AVERAGE ANNUAL GNP
GROWTH OVER THE LAST
20 YEARS
ESTIMATED 8%
GROWTH OVER THE NEXT
10 YEARS
p Source: Sodexo
> SODEXO IN CHINA
The most populous country on earth, which is now experiencing the world’s most
rapid economic growth, has naturally attracted the Group’s attention. In 1995,
Sodexo won its fi rst Foodservices and cleaning contract with the American
International School in Shanghai. From 1995 to 2001, Sodexo focused on developing
the segments serving foreign companies and international schools and widened
its range of services. In 2002, Sodexo signed its fi rst Foodservices contract
with a Chinese company, Haier (Qingdao), followed by its fi rst public contracts,
to become the uncontested leader in the Chinese market.
At the same time, the Group has been expanding its Service Vouchers and Cards
business. In May 1999, it obtained the fi rst license delivered by the city of Shanghai
to manage fringe benefi ts using a Meal Pass. In 2001, it launched the universal
Meal Pass for holiday periods (Moon Festival and Chinese New Year), in 2003,
the Loyalty Pass for shopkeepers and in 2006, the Leisure Pass for companies
looking for ways to motivate their employees.
Sodexo is also the fi rst foreign-based company to be awarded the “2007 Food
Service Excellence” prize for its commitment to promoting employment and
the sustainable development of the local economy.
INDICATOR
> Food and Facilities Management services
• Average growth rate over the last 5 years: 26%.
• 13,000 employees in 24 cities, that represent
25%-30% of China’s urban population (Beijing,
Dalian, Dongguan, Foshan, Guangzhou, Hangzhou,
Huizhou, Jiangmen, Jiaxing, Nanjing, Qingdao,
Qingyuan, Shanghai, Shenyang, Shenzhen, Suzhou,
Tangshan, Tianjin, Wuhan, Wuxi, Xiamen, Yangzhou,
Zhongshan, Zhuhai).
• 500 sites, including 88 new contracts in Fiscal 2007.
Among our new clients:
The Independent Schools Foundation of
Hong Kong has outsourced all its Food and
Facilities Management services to Sodexo and
UBS its soft services at nine sites (Beijing, Shanghai,
Guangzhou, Shenzhen).
Tianjin Faw Xiali Automotive and Tianjin Faw Toyota
Motor in Tianjin, GE China Technology Center,
the headquarters of Unilever China and Henkel
China in Shanghai have entrusted their Foodservices
to Sodexo.
> Service Vouchers and Cards (Shanghai)
• Average growth rate in the last 5 years: 18%.
• 12,204 clients.
• 1,000,000 benefi ciaries.
• 3,500 affi liated companies.
Among our new clients:
China Netcom and Shanghai Mobile Communications
have adopted the Sodexo Meal Pass.