ANNUAL REPORT 2006-2007

58
> FOOD AND FACILITIES MANAGEMENT SERVICES
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MARKET TRENDS
Increasing longevity is leading to higher health
care expenditures.
The rising cost of ever-more sophisticated technology
is resulting in shorter stays, mergers of facilities
and a growing number of alternative solutions
to hospitalization.
Hospitals are now competing for patients and
encountering problems in recruiting skilled nursing
and support service staff. They are expected not only
to deliver fi rst-rate medical care, but also to offer
a palette of non-clinical services to enhance
the experience of their patients, visitors and personnel.
By improving the Quality of Life in health care facilities,
Sodexo is helping clients realize their strategic goals,
remain fi nancially stable and expand their market share.
p Source: Sodexo
SODEXO EXPERIENCE
France:
Luxurious treatment for new mothers
Based on its analysis of a survey conducted by the
Institut des Mamans, Sodexo developed the Maternéa
offer to give new mothers extra special attention:
• welcome and receive new mothers with a welcome
card, a congratulatory card, pretty dishware,
and other special touches;
• offer menu selections proposing full or light
versions of wholesome meals;
• fi ll in the corners with a mid-morning
and afternoon snack;
• create a friendly atmosphere with meal ideas
and festive products for new fathers and friends;
OVER 150 BILLION EURO
IN ESTIMATED TOTAL MARKET VALUE * ,
INCLUDING 45 BILLION EURO
IN FOODSERVICES:
• Outsourcing rate: 31%
(highest rate: Spain around 65%;
among the lowest rates: Brazil around 10%).
• Outsourced market average annual growth rate:
between four percent and fi ve percent
over the next three years.
* The market value for Facilities Management services
(excluding Foodservices) is about three times that of Foodservices.
p Sodexo estimate
• provide individual nutritional advice by a dietician
on a dedicated line during their stay or after
returning home.
The Maternéa offer was tested at the Clinique Privée
Associée in Rennes with highly encouraging results
showing a 10% increase in satisfaction expressed by
new mothers.
See page 42 for our client references.