purcc 2012 - University of the Pacific

Senior Art & Design Show – Artist Statements
Cheers! Here’s to us!
Theresa Gallagher
Faculty Mentor: Marie Lee
My project is a series of wine bottles, each with a
separate brand identity. Each of these identities was
developed with a different kind of consumer in mind
and designed to appeal specifically to that customer.
For every bottle I have also created collateral
materials to further carry the respective brand
identity. This ensures customer recognition and
reminds consumers of a unique wine drinking
experience every time they use these materials in the
future while encouraging them to become repeat
buyers.
The first wine label I designed was the Robert
Mondavi 838 bottle for a packaging design
assignment last year; but this spring I was able to
extend the project by designing more labels as well
as the matchbooks and other materials. Designing
each label was a process of choosing colors,
developing graphics, and placing type to accurately
capture the character of the wine contained inside.
Once this was accomplished it was only a matter of
using elements from the labels to create
corresponding collateral materials to support and
extend each identity. The result is a dynamic series of
unique and eclectic bottles that appeal to a variety of
audiences.
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