purcc 2012 - University of the Pacific

Senior Art & Design Show – Artist Statements
Spark Energy Foods
Mark Radanovich
Faculty Mentor: Marie Lee
Spark Energy Foods is a small-time food product company all about health and nutrition. The idea behind it
being called “spark” is that it provides that extra spark of energy. It is a healthy solution to getting extra
energy needed to get through the day. The energy drink essentially is an all-around beverage that provides
energy, hydration, and nutrients. The company, while it is small, has a big attitude. The identity of this
company has a corporate appearance to it, but its content is young, fun, and witty.
This product line is mainly targeted at young adults, primarily college students, who need extra energy to
get through their busy day, but are also conscious about their health. Being a college student myself, I
wasn’t attracted to the unhealthy ingredients in these drinks. College students already eat somewhat
unhealthy foods, so you don’t need another added to the already long and unhealthy list. The company is a
reflection of its customers… the entire company identity, from the logo, to the package designs, to the
website, are all very professional and corporate in appearance, but the company gives off that young and
fun vibe which its target audience can relate to. They enjoy having fun but also want to look good at the
same time.
Since it targets a younger, more modern crowd, I thought it would be appropriate to design the logo around
something similar to what they see everyday with bright colors and a sleek type treatment. The designs of
the other companies all employ extremely eye-catching and intricate designs with vivid colors and creative
names. I thought I’d make Spark stand out from the rest with more simplistic designs, but still maintain
those bright colors to catch people’s eye.
25