Annual Report in English - Consilium

stRAteGIC DIReCtIon
stRAteGIC DIReCtIon
10
vision
Consilium – when safety matters.
Business concept
Consilium develops and markets high-quality products
and systems for applications in safety, navigation and
automation. Consilium offers customers good global
service and support.
Guiding principle
The guiding principle behind Consilium’s products
and systems is to help protect people, the environment
and material values.
Goals
overall goal
Consilium’s overall goal is to exploit the Group’s
expertise, global market organisation, long experience
and impressive innovative ability, in order to be a
leader within selected market and product segments,
thereby creating value for shareholders.
Qualitative goal
Consilium’s qualitative goal is to offer the best
customer value on the market in terms of product
quality and function, high reliability of supply, global
service and support, and an optimised cost structure.
Financial goal
Consilium’s financial goal is is to continue to increase
sales while progressively improving operating margins.
strategies
Group growth
2007 2008 2009 2010 2011
net sales 28% 24% -3% 3% 6%
order intake 30% 29% -23% 6% -2%
operating profit 61% 14% -30% -27% 46%
Increased focus on niche products
and niche markets
With traditional marine products as its technology and
volume base, Consilium is increasing its focus on special
niche products and niche markets, which generally give higher
margins. niche products are developed based on existing
product platforms. these products include special radar for
oil spill detection, precision logs that enable optimised fuel
economy, products for military vessels and fire alarms for
trains and underground railway systems.
Consilium has a broad product base and a strong
market organisation from which to grow. Profitable
growth will be created in the form of organic growth
and acquisitive growth (acquisitions, partnerships
and alliances). Growth initiatives will be focused on
product and market areas where Consilium has a
leading position or has the potential to take such a
position.
The strategies are to:
– focus on selected market and product areas
– develop the global organisation
– offer the best customer value on the market
– be a competitive supplier with a high level of
service
– be an innovative supplier and stay at the forefront
of technical development
– constantly strive to improve the Company’s
processes and increase productivity
– leverage economies of scale in the Group’s total
offering
– exploit the global market organisation for the sale
of supplementary external products
– seek value-creating alliances and partnerships
– continuously improve the Group’s bank of
expertise
– be an attractive employer, providing interesting
work and opportunities for personal development.