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Building the Bridges (CONTINUED) CAUSE-RELATED MARKETING In Uganda, Nile Breweries continued to sponsor soccer development as part of its five-year commitment worth NUsh100 million (US$72,000), initiated in 1997 as the country’s first soccer sponsorship. Since then, other major sponsors have joined in, doubling the commitment. The SAB Centenary Centre in South Africa – an unusual and informative venue for various stakeholder functions and a showcase for beer and SAB – attracted 22,400 visitors during the year. These were down from the previous year’s figures and the Centre is now being extensively re-marketed, and is starting to be used as a themed convention centre. Stakeholder entertainment in the Western Cape is enhanced annually by Appletiser’s continued support for the Kirstenbosch Summer Sunset Concerts, a relaxing outdoor affair where members of the public come and enjoy a rich variety of music, including performances by the Cape Town Philharmonic Orchestra. Due to the substantial publicity, which Kirstenbosch Botanical Gardens and the concerts have received, Appletiser has renewed their sponsorship commitment for a further three years. • SOCIAL ASPECTS OF PRODUCTS AND SERVICES ▪ SAB ACKNOWLEDGES THAT ALCOHOL PRODUCTS AND GAMING SERVICES CAN BE ISSUES OF CONCERN FOR SOME PEOPLE IN COMMUNITIES AROUND THE WORLD. WE ENGAGE THESE CONCERNS BY EDUCATING CONSUMERS AND OTHERWISE SEEKING TO AVOID THE MISUSE OF OUR PRODUCTS AND SERVICES. NILE BREWERY CONTINUES TO SPONSOR SOCCER DEVELOPMENT IN UGANDA. KIRSTENBOSCH SUMMER SUNSET CONCERTS SUPPORTED BY APPLETISER. RESPONSIBLE GAMING Tsogo Sun has implemented stringent controls to ensure that casino facilities are not abused by under-age participants or those few patrons who have an excessive propensity to gamble. These include strict regulation of access to underage people, imposing a casino entry charge, strict credit control procedures, training casino staff to identify and assist PAGE THIRTY-TWO
patrons with problem-gambling tendencies, appropriate signage, professional assistance and co-operation with industry and regulatory bodies dealing with the phenomenon. Tsogo Sun also supports research and care programmes conducted by the National Gambling Board. RESPONSIBLE USE OF ALCOHOL As a socially-responsible corporate citizen, SAB places heavy emphasis on the sensible use of alcohol beverages by consumers. It is a goal supported by responsible advertising, marketing and promotion, close co-operation with the public health community, ongoing educational campaigns and research, and the promotion of a sound alcohol policy for SAB employees. Beer South Africa is a founder member and major sponsor of the Industry • ADVERTISING AND PROMOTIONS ▪ SAB ADVERTISES AND PROMOTES ITS PRODUCTS IN AN HONEST AND ETHICAL MANNER, WHICH RESPECTS THE VALUES OF OUR CONSUMERS’ SOCIETIES. Association for Responsible Alcohol Use (ARA). During 1998, Beer South Africa conducted an extensive drink/drive campaign, representing an investment of US$700,000 (R4.2 million), which included repeated use of the government’s Arrive Alive campaign logo. The division also donated over US$172,000 (R1 million) to the campaign to fund the cost of communicating the issue in all nine provinces in South Africa. Statistics for the 1998 holiday season (December) show that the number of road deaths declined by 10.9 per cent. In Poland, Kompania Piwowarska and Heineken have joined forces to promote a lobby group for responsible use of alcohol. They have drawn up a voluntary code of conduct for marketing beer, and each partner has contributed US$500,000 (R2.9 million) to the programme. PAGE THIRTY-THREE CORPORATE CITIZENSHIP REVIEW
Page 1 and 2: SOUTH AFRICAN BREWERIES plc C ORPOR
Page 3 and 4: Corporate Highlights DURING THE PAS
Page 5 and 6: Other Beverages The Other Beverages
Page 7 and 8: • Providing service excellence in
Page 9 and 10: In addition, the SAB Group was the
Page 11 and 12: ACCOUNTABILITY AND AUDIT Internal F
Page 13 and 14: Our Company Values, as listed below
Page 15 and 16: REMUNERATION POLICY SAB evaluates j
Page 17 and 18: Training Institute During the year,
Page 19 and 20: GROUP INITIATIVES In South Africa,
Page 21 and 22: Healthcare facilities Occupational
Page 23 and 24: Small-drop deliveries play an impor
Page 25 and 26: esponse from the market. Beer South
Page 27 and 28: two years, it was being widely expo
Page 29 and 30: was dumped as waste or inefficientl
Page 31 and 32: KICK START The Kick Start programme
Page 33: Appletiser has run the Sunnyside Da
Page 37 and 38: All breweries have programmes to mi
Page 39 and 40: the highest South African standards
Page 41 and 42: Dreher has prioritised the establis
Page 43 and 44: The cash value added per employee a
Page 45 and 46: SOUTH AFRICAN BREWERIES plc C ORPOR
Page 47: South African Breweries plc REGISTR

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