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Flavors that go together<br />
together<br />
.ntroducing Strawbana^^<br />
and Lem and Mel!<br />
Each has two favorite flavors<br />
kids can eat together or munch<br />
separately. Tangy lemon and<br />
I<br />
refreshing watermelon team up in<br />
Lem and Mel. The fruity tastes of<br />
strawberries and bananas make new<br />
Strawbana twice as delicious.<br />
Their catchy names make flavor identi<br />
fication fast and easy. What's more, the<br />
bright new packages fit right in with our<br />
other distinctive characters.<br />
^^^B Strawbana and Lem and Mel<br />
^^^Hr sold equally well in test markets.<br />
^PI^The yearlong test also showed that<br />
adding these two new brands to the<br />
existing product line increased Just Born<br />
sales by 23%.<br />
Stock up on two new flavor combinations<br />
kids will love!<br />
JUSTyPpRN.<br />
Bethlehem, PA 18017<br />
,w7a<br />
Building on our tradition of quality!