•wMiM^

EXHIBITION PROFILE: Pacific Carmel Mtn. 12
{continuedfrom p. 40)
number one, nvo or three in San Diego
grosses for even,' picture we open there," he
said. "Wlien we opened up 'Tom & Jerry:
The Movie,' not only did we have the highest
grosses for all of San Diego, but also for the
entire Los Angeles A.D.I. We almost did as
well witli 'The Fugitive.'"
Another aspect of the theatre that
Swerdlow believes accounts for the excellent
grosses at Camiel Mountain is that it
has been set it up to be a regular venue for
art house films. Now that local residents
have a choice other than driving downtown
to see more off-beat pictures, he says art film
lovers are staying closer to home. Local
restaurant managers have confirmed a significant
increase in dinner hour patrons, an
increase tliey directly attribute to the Carmel
Mountain 12 keeping residents in the
area.
Now that patrons are coming to visit the
theatre, Swerdlow is sure that his circuit's
service programs will keep them coming
back. "We stake a lot
in our Academy of
Courtesy and Excellence," he says. "All
of
{continued p. 44)
PACIFIC THEATRES
1 20 North Robertson Boulevard
Los Angeles, CA 90048
310-657-8420
Fax:310-652-2439
Executive Roster:
Michael R. Forman, Chairman
Jerome A. Forman, President
)ay Swerdlow, Executive VP, General
Manager
Chan Wood, Executive VP, Film Buyer
Bonnie Alt, VP, Insurance & Human Resources
Dan Chernow, VP, Assistant to the General
Manager
Michael Collins, VP, Purchasing/Snack
Bar Operations
)im FHudson, VP, Finance
Don Immenschuh, VP, California Operations
Vital Statistics
Milt Moritz, VP, Advertising/Public Relations
Founded: 1939
Screen count: 320
Locations: 80
Average screens per location: 4
Projected screens by end of 1993: 328
Theatre Employees: 4,000
Corporate Employees: 1 75
States located in: California, Hawaii
Company Ownership breakdown
A private company
Projected revenues by end of 1993:
N/A
AflFordable ADA* Compliance
Tone Boost.
Volume ;uk1
Balance Control
Rechargable
atteries
One-Touch
Screen Selection
Completely
Expiuidable
FM Broadcast
ADA compliant, the Chaparral TH50' ' Personal
Stereo Listener System, gives your theater a
competitive edge. Designed tor single or multiplex
movie theaters, the TH50's EquaTone'" technology
allows your patrons to customize tone boost,
volume and balance to their individual needs.
For a demonstradon, visit us at ShowEast, Booth
#1 14, or call 1-800 435-7253 for information and
brochure. FAX inquiries to (408) 435-1429.
CHAPARRAL
C O M M U N
2450 North First St., San Jose, CA 95131
42 BoxoKucE