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EXHIBITION PROFILE<br />
ing-impaired, just as<br />
all parts of the theatre<br />
are accessible to<br />
the physically-impaired<br />
in compliance<br />
with the<br />
Americans with Disabilities<br />
Act (ADA).<br />
For the grand<br />
opening of the Carmel<br />
Mountain 12,<br />
Pacific distributed a<br />
direct mailing introducing<br />
the theatre to<br />
85,000 homes over a<br />
seven mile radius<br />
around the site. Pacific<br />
also set up onsite<br />
tie-ins with local<br />
radio stations, and<br />
cross-promotions<br />
with local merchants<br />
and restaurants.<br />
One of the<br />
most fruitful of these, according to<br />
Swerdlow, has been the relationship Pacific<br />
has developed with the nearby Islands restaurant.
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