o_18thitrba1dr417tbpqe1soiuvva.pdf

p8 :: Industry
Brands on the move
Black Diamond clothing
BLACK DIAMOND Equipment, locally distributed
by Ram Mountaineering, is well known
for their quality climbing, skiing and mountain
sports equipment. Now they have launched an
apparel range, which will live up to the expectation
people have of Black Diamond products.
The apparel line is built around three primary
focus areas:
• Fit: the shape is slim and athletic and cut to
ensure a close, but comfortable, fit.
• Form: the lines are clean and simplistic.
• Function: the materials and features are
decided based on the benefits that they add.
The range launched with a winter range in
the northern hemisphere in August. Now in
2014, the range has almost doubled in size,
with a focus on summer alpinism and modern
cragwear. A small tight range will launch
in South Africa in the first half of the year,
featuring climber-inspired casual shirts and
pants, and some market leading soft shell gar-
ments created in Schoeller textiles with Nanosphere
technology.
More apparel will be launched during the
year, and retailers can look forward to an expanded
range for men and women, which feature
Polartec, Primaloft,
Gore-Tex and Gore
WindStopper.
Reebok distributes New Era
REEBOK HAS obtained the rights to distribute
the New Era headwear brand in South Africa.
New Era has its heritage rooted in sport, as
the official on-field cap of Major League Baseball,
but the brand also has a
strong fashion following.
The brand was
founded in 1920 and
produces more than
35-m caps each year.
New Balance launches Runnovation
Adidas sues Under Armour US
ADIDAS IS suing Under Armour, claiming
they violated at least ten of their
patents related to their miCoach fitness
concept and related electronic devices after
acquiring Map My Fitness last year.
Adidas says the UA Armour39 products
violate their patents and Under Amour
gained knowledge of their products after
hiring a former adidas product manager.
The Simpsons Chuck Taylor All
Star collection
CONVERSE HAS announced a new collaboration
with The Simpsons, the longest running
scripted show in television history. Converse
is locally distributed by Skye Distribution.
The Simpsons Chuck Taylor All Star collection
features custom graphics of Homer,
Marge, Bart, Lisa and Maggie that were specially
chosen for the collection.
The men’s Homer sneaker has a blue and
black background with a print of Homer exclaiming
D’oh! on one side and Woo Hoo! on
the other side of the shoe. The Bart sneaker
is available in children and adult sizes and
features Bart writing I will not waste chalk
on a black background, which resembles
the notorious Springfield Elementary School
chalkboard. The Family sneaker features all
the members of The Simpsons’ household.
Sports Trader :: 2014 March
Kappa’s slim fit
team wear
KAPPA WILL be
delivering their
new range of slim
fit fleece tracksuit
pants and hoodies
to retailers in
March.
The brushed fleece
range is made of 60%
cotton and 40% polyester
and features an embroidered
Omni logo.
Andrew Kallis, head of product and marketing Taylor-
Made Golf, hands Altus Kapp from Scratch Golf the
fi rst prize of R10 000 and a chance to play in the
2014 Mauritius Open he won in the TaylorMade Staff
Invitationals — a series of golf tournaments across
the country to reward loyal customers and thank oncourse
professionals. They also raised R100 000 for
the Red Cross Children’s Hospital and donated R25
000 to various other charities.
NEW BALANCE has launched a global brand
campaign — Runnovation — which documents
New Balance athletes and ordinary
people pushing their limits in search of
excellence.
Runnovation is a new word that describes
the act of running and how it has evolved.
It has become more social, interesting and
unpredictable.
The campaign will follow three story
lines: how running is evolving into a more
social and participatory sport (through
focus on grassroots training group), how
athletes are challenging the limits of sport
(through New Balance athlete Anton Krupricka)
and looking at the latest innovative
technologies that continue revolutionizing
running from a product and design standpoint
(through the innovation studio at
New Balance Lawrence, MA office).
The Runnovation campaign will also highlight
fall 2014 New Balance footwear and
apparel products such as the Tri-Viz collection
that highlights athletes in low light
conditions, as well as an update to their
880V3, neutral cushioning shoe.