o_18thitrba1dr417tbpqe1soiuvva.pdf

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Vol 35 Nr 1 March 2014 www.sportstrader.co.za On the cover New Balance’s Fresh Foam 980 features a lightweight and breathable construction with a simple plush upper that keeps the wearer’s feet feeling comfortable and protected. The midsole offers cushioning properties and stability in a more minimal package. It is engineered to bring natural underfoot geometries alongside a cushioned ride with a blend of soft, responsive foam. Its blown rubber outsole is durable, flexible and has a 4mm natural drop last that provides a light and stable ride. This shoe has a unique spray paint finish with a fresh eye-catching design. Contact New Balance on Tel: 021 705 6224. Publisher: Nicol du Toit Editor: Carin Hardisty Managing editor: Trudi du Toit Proofreader: Liz Milburn Features: Johann du Toit, Nicol du Toit, Rhianah Fredericks, Trudi du Toit, Yamkela Mkebe Design: Carin Hardisty, Photography: Nicol du Toit Advertising: Nicol du Toit Subscriptions: Carin Hardisty Printing: ABC Press Distribution: Tunleys Sports Trader is published bi-monthly by Rocklands Communications cc. Reg. No: 1997/057165/23. Members: N. J. & G. C. du Toit Contact details: PO Box 12197 Mill Street 8010 22 Rocklands Avenue, Vredehoek, Cape Town 8001 Tel: 021 461 2544 Fax: 021 461 2549 Website: www.sportstrader.co.za Facebook: SportsTraderMagazine Twitter: @SASportsTrader Blog: sasportsindustry.blogspot.com Advertising: nicol@sportstrader.co.za Editorial: trudi@sportstrader.co.za Subscribe: carin@sportstrader.co.za Publication information: The title and contents of Sports Trader are protected by copyright. It is a business to business publication compiled to inform, entertain and educate retailers, distributors and manufacturers of sports and outdoor equipment, footwear and clothing. It is available only to members of the sport, outdoor and activewear industries and is published bi-monthly. © Rocklands Communications. Industry 12 Super-Brands Brand ID has bought Super-Brands’ sports brands. Holiday sales 20 How did retailers find the holiday season? Retail trends 22 Consumers prefer brick-and-mortar stores to buying online. 24 Cape Union Mart How the chain became so successful. 28 Skins Chairman Jamie Fuller explains how the brand grew to be so popular. 30 Puma The transition from Ronald Rink to Luke Barrett- Smith as Puma SA MD was seamless. 32 42 76 New Balance The new management team is one of many changes at New Balance. Responsible sponsorship Sponsors should use their financial power to ensure better governance and accountability. Company results Companies’ trading results. Sponsors should take responsibility for the ethics of the companies they sponsor p42 Clothing & footwear 34 Running What to recommend to runners who run in low light conditions. Running range information What’s new in running brands’ ranges? 40 Regulars 2People 6Brands 14 18 on the move News about people in the industry. on the move News about brand activity in the industry. Companies on the move News about companies in the industry. Shop Talk Jackson Sports Highlights: Sport 44 50 57 What is the state of the South African cricket market? Sponsors should be responsible for those they sponsor. We provide more information on the insides of sleeping systems. Sport development What are the sport federations doing to keep the grass roots numbers high? Team sport news News from team sport brands. Product knowledge: Inflatable ball outers The ball outer affects more than the look of the ball. 60 Cricket The state of the South African cricket market. 68 Cricket range information What’s new from cricket brands’ ranges? Outdoor 70 Fishing There are various problems that SACRAA can help with. Outdoor news 72 News from outdoor brands. Product knowledge: Sleeping 73 systems The insides explained. Outdoor range information What’s new from outdoor brands? 75 Trade shows 77 Trade show news News from local and international trade shows. New Balance has experienced many changes recently p32
BletchleyPark/5280/ST A shoe born long before it takes its f rst step Ramos Tan Granero Black Ramos Brown GAUTENG 082 552 8988, 082 446 7572 | KWAZULU-NATAL 083 270 0256 | BLOEMFONTEIN 072 346 6045 EASTERN CAPE 083 647 6091 | WESTERN CAPE 083 265 6264 | CAPE TOWN 082 677 4098 BOTSWANA (00267) 713 03138 | NAMIBIA (0026461) 081 124 4675 Appearing in Daily Sun & Soccer Laduma in April
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Page 33 and 34: Industry :: p31 Puma’s new MD upb
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Page 43 and 44: CLEVER THINGS FOR KEY RINGS KeyTool
Page 45 and 46: Industry :: p43 Travis Tygart, USAD
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p60 :: Sport Is it still cricket? I
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Greater all-round power Substantial
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p68 :: Sport Aero protection Aero
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p72 :: Outdoor Outdoor news Europea
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p76 :: Industry Company results SA
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Fall/Winter ColleCtion StockiSt req
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