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p6 :: Industry
Brands on the move
New Balance Klum collaboration
Lite Optec distributes True Utility
LITE OPTEC is the new local
distributor of True Utility,
a comprehensive range of
practical, high quality pocket
tools.
The minimalist products,
which include windproof lighters,
LED Torches, multi-tools,
knives, pocket tools, key ring
accessories, etc. have been
available in the UK since the
brand was founded in Bournemouth
in 2000.
It has grown into one of the
UKs biggest pocket tool suppliers
and is currently available in
more than 3 000 UK stores and
more than 20 other countries.
All products in the True Utility
range come with a one year
guarantee.
“We are extremely proud and
excited to announce that as of
January 2014 we have added
True Utility to our portfolio of
quality brands,” says Aiden Romanis,
sales director of Lite Optec.
NEW BALANCE’S latest collaboration is with
Heidi Klum, who has designed a footwear and
apparel range called Heidi Klum for New Balance.
The footwear consists of both lifestyle and
performance styles and is designed with floral
prints and open mesh fabric.
The apparel line features items from hoodies
to capri pants.
The range aims to capture Klum’s appearance,
which is a mixture of sport performance
and elegance. “I live an active lifestyle and
love running around whether it’s outside on
the streets of New York City or in the canyons
with my dogs,” says Klum.
Gear up Get out with K-Way and VOB
Reebok partners with Les Mills
REEBOK HAS partnered with world renowned
group fitness programmer, Les Mills, to
strengthen their Studio Fitness Category with
a younger, more contemporary feel and approach.
Since its creation by New Zealand-born Les
Mills in 1968, studio fitness has become popular
in the global fitness industry, with millions
of people (globally) participating in Les Mills
classes weekly.
Reebok and Les Mills products will soon be
available through selected retailers.
New TomTom app
Fittest competition
Photo: JH de Beer
THE FITTEST in Cape Town event, sponsored
by Reebok and hosted by Cape CrossFit, took
place at the beginning of February and saw
300 people participating. For the first time,
the event was a two-part competition with a
qualification round for the main event.
Photo: Pierre de Villiers
CAPE UNION Mart’s K-Way and VOB Running
Club — the largest running club in the Western
Cape — have signed a partnership.
VOB hosts 20 weekly events, including morning
and evening runs, time trials, track sessions,
trail runs and social events and members
and non-members alike are welcome.
They also have a talented development squad
of committed development runners.
“The spirit behind the K-Way brand is for customers
to Gear up. Get out and that’s why we
decided to extend our athletic relationships to
include VOB Running Club. Runners and walkers
can Gear up with K-Way and Get out with
VOB,” says Nick Bennett, marketing manager.
TOMTOM HAS introduced their MySports app that allows users to automatically upload performance
information — such as distance, time and calories, etc. — from their TomTom Runner or
Multi-Sport GPS watch via bluetooth technology. Users can also download the latest QuickGPSFix
satellite data to these watches. Activity and training histories, as well as TomTom MySports,
Runkeeper and MapMyFitness are instantly uploaded to community platforms — allowing runners,
cyclists and swimmers to keep track of their fitness goals.
The app is free to download and available to iPhone and iPad users with iOS 6 and above.
An Android version will also become available at a later date.
TomTom’s local service — operated by Regenersis — offers customers
a local repair centre, pick up and drop off services
to anywhere in the country, 48 hours of turnaround time
(excluding transportation) as well as a two year warranty
on repairs has been improved. It now includes a walk-in
service where customers can have products serviced while
they wait. If the item takes longer than expected, they will
courier it back to the customer’s address within 48 hours. The
local service centre is situated in Midrand, Gauteng.
Sports Trader :: 2014 March