23.07.2014 Views

o_18thitrba1dr417tbpqe1soiuvva.pdf

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

p40 :: Apparel & Footwear<br />

Running range information<br />

There are new minimalist and triathlon shoes, as well as new technologies in the latest running shoe ranges<br />

Asics<br />

Asics, locally distributed by Jordan & Co, has<br />

introduced the Gel-Lyte 33 3 for elite runners<br />

preferring a natural, minimalist shoe, or neutral<br />

runners seeking an alternative shoe<br />

for training. With no heel counter<br />

support, and a fluid axis to<br />

twist and bend, it follows<br />

the natural<br />

foot<br />

motion.<br />

Its asymmetrical<br />

multi-density<br />

forefoot improves midsole<br />

deformation and efficient toe-off, while a<br />

guidance line further promotes a natural foot<br />

motion. It features a light, seamless upper.<br />

The Gel-Super J33 is suitable for the natural<br />

runner seeking more stability, or for overpronators<br />

looking for an alternative training shoe.<br />

A high density EVA medial side gives stability,<br />

while its fluidaxis allows a central run. The<br />

fluidaxis is a line under the shoe where the<br />

most pressure is exerted during the gait cycle,<br />

which helps the runner to follow the same gait<br />

cycle with every step, reducing injury risk.<br />

Brooks<br />

The new Brooks running range, locally distributed<br />

by SBR Agencies, feature several<br />

technologies like Brooks’ DNA cushioning, a<br />

full-length segmented crash pad that offers<br />

support and cushioning, Omega flex grooves<br />

that enhance forefoot flexibility and allow<br />

easy heel-to-toe movement, and 3D Fit Print<br />

technology to give a no-stitch fit.<br />

In addition, the Glycerin 11 has concave<br />

forefoot pods to prevent unnecessary side<br />

movement, while the Adrenaline GTS 14’s has<br />

a Progressive Diagonal Rollbar (PDRB) to give<br />

stability. The lightweight Pureflow 3 features<br />

adaptable BioMogo DNA cushioning, and a<br />

rounded heel. Its sculpted medial arch is intergrated<br />

with the upper for a closer fit.<br />

The Cascadia 9 trail shoe features adaptable<br />

BioMogo DNA cushioning and a Ballistic<br />

Rock Shield under the forefoot to protect<br />

against rugged terrain. A 4-point Pivot posting<br />

system guides the foot into neutral transition<br />

on bumpy trails. It has a no-sew upper and flat<br />

laces that offer more security.<br />

The Puregrit 2 has a 4mm heel-to-toe drop<br />

with a curved heel that encourages a more<br />

forward foot strike. Its concave outsole has<br />

a multi-directional lug pattern that ensures<br />

grip, while its simple and secure upper hugs<br />

the wearer’s foot.<br />

Hi-Tec<br />

Hi-Tec offers racing and off-road shoes. New<br />

to their range is the Haraka (for men and ladies),<br />

a lightweight racer with a breathable<br />

Sports Trader :: 2014 March<br />

upper and on trend design.<br />

Their Shadow Trail, with its broad Vibram<br />

outsole, is ideal for running on uneven surfaces<br />

when doing off-road running.<br />

Their R156 (men’s) and R157 (ladies) running<br />

shoes feature moisture wicking anti-bacterial<br />

linings that keep the foot dry and odourless,<br />

while their lightweight EVA midsoles offer<br />

cushioning and stability.<br />

Inov-8<br />

Inov-8, locally distributed by Rebel Elite Fitness,<br />

now offers a road and triathlon footwear<br />

range. The Tri-X-Treme range (above) is their<br />

first shoe specifically for triathlon runners. It<br />

consists of the well cushioned 275 for men and<br />

245 for women, which have an 8mm heel-totoe<br />

drop. The more stripped down 225 is a unisex<br />

model for shorter events, or for runners<br />

and triathletes who perform at higher speeds.<br />

All Tri-X-Treme models come with a seamless<br />

inner for running without socks and drainage<br />

channels in the midsole allow water to flow<br />

out of the shoe with ease. They come standard<br />

with bungee style laces and an innovative lace<br />

locking system and loops on heel and tongue<br />

for easy pulling on and off.<br />

Strategically placed ‘sticky rubber’ pads in<br />

only the necessary areas of the outsole reduces<br />

the shoe’s weight, but also provides the<br />

runner with a plush, comfortable ride.<br />

Although aimed at the triathlon market,<br />

“the shoe will also appeal to road runners<br />

looking for a high performance racer or trainer<br />

for medium to long distances, says Inov-8 SA<br />

brand manager, Donovan van Gelder, himself<br />

a triathlete.<br />

Mizuno<br />

Mizuno, the official sponsor of the Cape Peninsula<br />

Marathon and 21km race, have introduced<br />

four new Wave models. The Wave Rider 17 and<br />

Wave Inspire 10 both feature the new U4iC<br />

midsole and radius outsole that give a smoother<br />

ride for mid/forefoot strikers, and also new<br />

sockliners and blown rubber forefoot. They<br />

are also made of lighter materials.<br />

The Wave Rider 17 is an everyday trainer,<br />

whereas the Wave Inspire 10 offers<br />

runners good support and<br />

features a lower wave<br />

midsole geometry and<br />

a wider gauge that<br />

improves stability.<br />

The Wave Sayonara features a U4iC midsole<br />

that provides a good cushioning to weight ratio.<br />

It also has a G3 durable outsole that gives<br />

good grip and traction.<br />

The wave Ascend 8 is a dynamic shoe that<br />

gives protection on fast runs. Its X-lug outsole<br />

allows multi-directional grip, without adding<br />

unnecessary weight, and the upper offers a<br />

more secure fit, while maintaining flexibility<br />

for natural movement.<br />

New Balance<br />

New Balance’s<br />

Fresh Foam<br />

980 combines<br />

ultra-plush cushioning<br />

and a reduced<br />

drop from heel<br />

to forefoot while offering<br />

a soft and bouncy ride that<br />

protects runners without sacrificing<br />

speed.<br />

Its midsole offers cushioning properties<br />

and stability in a more minimal package.<br />

The shoe has been engineered to bring natural<br />

underfoot geometries alongside a cushioned<br />

ride with a blend of soft, responsive foam. Its<br />

blown rubber outsole is durable, flexible and<br />

has a 4mm natural drop last that provides a<br />

light and stable ride.<br />

A lightweight, breathable construction with<br />

a simple plush upper that keeps the wearer’s<br />

feet comfortable and protected. This show<br />

has a unique spray paint finish with a fresh,<br />

eye-catching design.<br />

Olympic<br />

The Orion (Ladies) and Targa (mens) from<br />

Olympic, locally distributed by Jordan & CO.,<br />

use colour fast PVC and PU synthetic leather<br />

in the upper and their overlays are backed<br />

by woven polyester for strength and durability.<br />

Tongues and collars are padded with soft,<br />

closed cell.<br />

Insock’s made of non-woven material offer<br />

directional stability, durability and comfort.<br />

The vamp linings of these shoes are made with<br />

polyester and their quarter linings use industrial<br />

quality woven material. Their eyelet supports<br />

and loops are made of PVC and evenly<br />

spaced for better tension control.<br />

Durable rubber blend compounds in the<br />

outsole, reduce wear and pressure to increase<br />

comfortability. The soles are flexible<br />

and deep tread patterns make them slip resistant<br />

on any surface.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!