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p54 :: Sport<br />
Magic for numbers<br />
TOUCH OF Magic is a specialist company<br />
that imports and distributes a wide range<br />
of heat transferable vinyl used for numbering<br />
and branding sportswear kit. They also<br />
supply heat presses for shirts and caps with<br />
which to apply their range of vinyl.<br />
The introduction of heat transferable<br />
vinyl for numbering, etc. has changed<br />
branding of team kits worldwide. Previously,<br />
numbers had to be stitched or screen<br />
printed onto shirts. This is slower, more<br />
costly, labour intensive and in most cases<br />
cannot be performed by retailers or wholesalers<br />
themselves.<br />
Touch of Magic supplies OS Flex, which<br />
enables the client to cut numbers into any<br />
design, size or colour they require at just<br />
the click of a mouse. It is a simple, clean<br />
and quick process where a full set of rugby<br />
jerseys can be numbered within 15 minutes,<br />
in-house.<br />
OS Flex retains its colour throughout the<br />
life of the garment and does not crack or<br />
peel off. It is used by many teams such as<br />
the Springboks and Sharks, as well as by<br />
schools and sports clubs. OS Flex is also<br />
compatible with sweat management fabrics<br />
— such as Lycra, Nylon, etc. — that are<br />
used in the sportswear apparel industry.<br />
Touch of Magic has 20 years’ experience<br />
in the industry. See their advert below.<br />
Team sport news<br />
Sport Industry Awards for adidas<br />
Acelli Football, entering the big leagues<br />
ACELLI, KEVRO Sport’s technical on-field soccer brand, has<br />
just formed an alliance with Platinum Stars, the Northwest<br />
Premier Soccer League (PSL) team, owned by the Royal<br />
Bafokeng Nation. This alliance will mean that Acelli<br />
Footbal will be the official technical kit sponsor of<br />
Platinum Stars for the next 3 years. Kevro Sport and<br />
Cliff Ramoroa (here with Kevro Sport MD Martin Ferreira),<br />
the Executive Director of Platinum Stars, are<br />
well underway with setting the plan in motion. Platinum<br />
Stars, also known as Dikwena (Crocodiles), was<br />
founded as an amateur club 77 years ago and has<br />
been playing in the PSL for the past ten years.<br />
THIS YEAR, adidas walked away with two of the 15<br />
Discovery Sport Industry Awards.The sports brand<br />
won Best Sponsorship of a Sports Team or Individual —<br />
for their Black is Back campaign that was created for<br />
Orlando Pirates Football Club — and Best Sponsorship<br />
of a Sports Event or Competition — for their involvement<br />
in the Old Mutual Two Oceans Marathon. We are<br />
elated to have won these two accolades. It is a great<br />
tribute to the hard work that the whole marketing<br />
team and the organisation as a whole has put in to<br />
drive our partnerships and sponsorships with formidable<br />
African football giant, Orlando Pirates FC, as<br />
well as the Two Oceans Marathon alike”, said Brad Stern, adidas’ senior brand marketing manager.<br />
BISMARK<br />
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