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Boxoffice-July.1997

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'<br />

digital sound?<br />

Digital sound is more realistic, more dynamic, more spectacular—<br />

d a powerful audience attraction. Without it, any exhibitor today<br />

at a big disadvantage.<br />

y Dolby Digital?<br />

There are far more Dolby Digital titles (900 released and annoui r . d)<br />

an any other digital fomiat—and every print has a digital soundck.<br />

If you book a Dolby Digital title, you get a print with a Dolby<br />

r<br />

gital soundtrack—no exceptions, no excuses. And when it comes to<br />

sound, no name is more familiar to audiences than "Dolby."<br />

't it expensive?<br />

Dolby Digital is remarkably affordable today. The price of<br />

ocessors has come down significantly, and projector manufao<br />

ers now offer cost-effective soundheads integrating both<br />

digital and analog readers.<br />

What support does Dolby provide?<br />

Only Dolby offers a choice of exciting digital traOers, plus<br />

marketing aids from window signs to lobby posters. What's<br />

more, as improvements to the Dolby Digital process are<br />

developed, they are included right on Dolby Digital prints<br />

as software that automatically loads into your theatre's<br />

processor to update it.<br />

ow can I find out about upcoming Dolby<br />

Igital titles?<br />

A regularly updated list of Dolby Digital films, both<br />

leased and announced, is posted at www.dolby.cotfi;<br />

e Dolby web site. You can also contact Dolby<br />

iboratories directly for the list.<br />

t should I do when I'm ready to<br />

Dolby Digital?<br />

Call Dolby Laboratories "r your Dolby thcc.<br />

.<br />

equipment supplier.<br />

. e<br />

Z';<br />

^<br />

;<br />

Dolby Laboratories Inc.<br />

100 Potrero Avenue. San Francisco, CA 94103<br />

.phone 4 1 5-558-0200 Fax 4 1 5-863- 1 373<br />

Kjiton Bassen Wiitshirc SN4 8QJ Englan •<br />

V842101 iwvw.dolb).<br />

'-phone +44-(0) 1793-842 1 00 Fax +44-(0)<br />

>97Dolb>-Labf,r- ' ••"' 7-<br />

and ihc doubtc-D symbol are [mdcmarlcs i >lby Laboratories<br />

!>y

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