Warners

D
Roosevelt in Miami
Opens With Fanfare
And 'Battleground'
Edmund Linder, manager of the Roosevelt,
the newest theatre to open in Miami Beach,
civic, army and Hollywood personalities
broadcasting from the lobby over WKAT on
opening night.
A sign measuring 30x15 feet was stretched
across the building facade announcing the
twin premiere. Two hundred window cards
were distributed throughout the area and
smaller cards were placed in hotels and stores
which normally cannot display the regular
cards.
Two hundred copies of the study guide on
"Battleground" were distributed to English
teachers of, the Miami schools. The army
provided A-boards for posters plugging the
picture and opening, illumination for the
theatre exterior on opening night, radar and
other equipment for outside display and a
band to play as the guests arrived.
Opening night proceeds were donated to
the National Children's Cardiac Home. The
organization handled the advance sale of
ticlcets, and much publicity and goodwill was
derived from this.
Exhibit of Tiny Ships
Borrowed for 'Sailor'
As the result of a tieup with the navy, a
set of miniature ships and an eight-foot
cruiser, valued at $4,000, were loaned to Joseph
Geller, manager of the Castle Theatre,
Irvington, N. J., for a lobby display in connection
with his booking of "The Lady Takes
a Sailor." Geller, with the aid of two naval
keyed his opening campaign to the local premiere
of "Battleground," with numerous tieups
helping to focus attention on the dual tive display that the navy took photographs
officers, arranged such an unusually attrac-
event.
of it for its private collection, and many
A tremendous newspaper and radio campaign
presaged the opening with
patrons were moved to remark about the
leading
Winners Shore $250 Prize
In 'Beautiful' Contest
Ted Flodis, manager of the Pilgrim, Bronx,
N. Y., staged a beautiful doll contest in conjunction
with his booking of "Oh, You Beautiful
Doll." The promotion was staged on a
balloting basis. Children entered their dolls
which were displayed in the lobby with an
entry number. Patrons were invited to vote
for their choice. Two local merchants sponsored
the tieup and contributed $250 in prizes
for 15 winners. Winners were presented oit
the stage during the current showing of the
picture.
11
THIS
has outgrossed any
picture played at this /^
theatre during my six >^
years with the company.* f
Says:
T. G. PROPHET, Mgr.
PICTURE
interesting exhibit. Pamphlets were distributed
in the lobby by navy personnel to aid
in enlisting recruits.
Interests Women
In 'Battleground'
Dorris Moss Pearl, publicist for the Adams
Theatre, Detroit, concentrated her sales
campaign for "Battleground" on the feminine
angle, helped by the personal appearance of
Denise Darcel at five scheduled performances.
Mrs. Pearl arranged for interviews with the
star on various women's radio shows and by
reporters and columnists who have special
appeal for women in their columns.
Miss Darcel appeared at the Grand River
Chevrolet factory, leading to three full-pages
of cooperative advertising by dealers and a
sales piece mailed to 4,000 car owners.
your pafroiis eyesl
fauf SELL FRONT and SIDE SEAT SATISFACTION
with the
Sensational
__^ ^ tf fl ^
CYCL^AMIC
CUSTOM SCREEN
Magic
Screen
of the Future
HOY/l
'^^^^^
NO PERFORATIONS
More light without
Reflection Glare
ACTUAL COMMENTS FROM PLEASED PATRONS
• "No glare or distortion from
any angle . . . front or side seats. . .eye strain eliminated . .
delighted with improvement .. .permit children to attend
more often .. .amazingly fine sound rendition .. .softer,
brighter picture. . .wonderful definition and clarity. . .
third
dimensional illusion in color as well as black and white."
^^
Dlsfribufed through Theatre Supply Deolers in All film Centers
Manufactured by
B. F. SHEARER COMPANY
2318 Second Avenue, Seoltle 1, Woshingfon
Sold Exclusively in Export by fRAZAR X HANSEN, Lid. 301 Clay St., Son Francisco II, Calif.
BOXOFFICE Showmandiser :: Feb. 11, 1950
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