Warners
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DIVORCEMENT FOR 20th-FOX,<br />
LOEWS AND WARNER BROTHERS<br />
Three-Year Limit Is Set<br />
To Carry Out Plan<br />
For Divestiture<br />
NEW YORK—The statutory court wrote<br />
the final chapter on divorcement this week.<br />
The three-judge court ordered 20th Century-Fox.<br />
Loew's. Inc.. and Warner Bros,<br />
to separate their production-distribution<br />
busine.;s from exhibition, to submit a plan<br />
for divestiture within six months and to<br />
complete the job of divorcement within<br />
three years.<br />
A THREE-YEAR DEADLINE<br />
If the three remaining theatre-holding defendants<br />
in the antitrust case and the Department<br />
of Justice adhere to the court's<br />
timetable, divorcement will be an accomplished<br />
fact by Feb. 8, 1953—when the threeyear<br />
deadline is reached.<br />
Judge Augustus N. Hand of the Circuit<br />
Court of Appeals and Judges Henry W. Goddard<br />
and Alfred C. Coxe of United States<br />
district court handed down their 61 -page<br />
findings of fact and conclusions of law and<br />
decrees for the three remaining Big Five<br />
defendants and Columbia. United Artists and<br />
Universal—the Little Three—late Wednesday<br />
afternoon (8i. There were separate decrees<br />
for the theatre-owning defendants and<br />
the Little Three, with the document for the<br />
Little Three consisting only of restraints in<br />
trade practices. These restraints, however,<br />
were identical with those invoked for 20th-<br />
Fox. Loew's and <strong>Warners</strong>.<br />
Tlie divorcement orders were not unexpected,<br />
in view of the consent decrees already<br />
negotiated by the government with<br />
Paramount and RKO Radio, nor were the<br />
trade restraints altered to any appreciable<br />
degree from previous declarations of the court<br />
on trade regulations. But there were several<br />
surprises.<br />
There was an absolute "no" to the maintenance<br />
of a system of clearances. Neither<br />
distributors nor exhibitors can become involved<br />
in any sort of a set plan for runs.<br />
The court did say that clearance "reasonable<br />
as to time and area is essential in the<br />
distribution and exhibition of pictures" and<br />
that the practice is of "proved utility" in<br />
the motion picture business. But clearance<br />
cannot be established along any established<br />
.system which distributors may agree to<br />
maintain between themselves or with exhibitors.<br />
DISCUSSED AT MINNEAPOLIS<br />
This would halt such a plan as was discussed<br />
at the annual National Allied meeting<br />
in Minneapolis last fall in which it was<br />
proposed that Allied members sit down with<br />
distributor representatives to settle some of<br />
the controversial clearance situations around<br />
the country. This, under the decree, would<br />
involve an arrangement to maintain a system.<br />
The court held that the system of clearance<br />
which had been set up by the majors<br />
gave them "practical control" over the status<br />
of in-,- ..ivPTi theatre in the country, even<br />
COURT ORDERS ON DIVORCEMENT:<br />
1. Within six months, 'iOth Century-<br />
Fox, Warner Bros, and Loew's, Inc., shall<br />
submit a plan for ultimate separation of<br />
their distribution and production business<br />
from their exhibition business, with<br />
final divorcement to become effective on<br />
Feb. 8, 1953—three years from the day<br />
the decree was entered.<br />
2. Within one year, the defendants and<br />
the Department of Justice shall submit<br />
a list of theatres which must be divested<br />
to satisfy requirements of the Supreme<br />
Court.<br />
3. No distributing company resulting<br />
from the divorcement may engage in exhibition<br />
of pictures and no exhibition<br />
company created through divorcement<br />
may engage in film distribution except<br />
on permission granted by the court, upon<br />
a showing that "such engagement shall<br />
not restrain competition in the distribution<br />
or exhibition of motion pictures."<br />
This apparently is designed to enable the<br />
new distribution companies to acquire<br />
TRADE PRACTICE<br />
The decrees for 20th Century-Fox, Warner<br />
Bros , Loew's Inc., Columbia, United Artists<br />
and Universal restrain these companies:<br />
1. From granting any licenses in which<br />
minimum prices for admissions are fixed,<br />
either in writing, through a committee,<br />
by arbitration or in any other manner.<br />
1. From agreeing with each other or<br />
with any exhibitors or distributors to<br />
maintain a system of clearances.<br />
3. From granting any clearance between<br />
theatres not in substantial competition.<br />
4. From granting or enforcing clearance<br />
against theatres in substantial competition<br />
with the theatre receiving the<br />
licenses in excess of what is reasonably<br />
necessary to protect the run.<br />
though it probably would be impossible to<br />
prove there was discrimination in negotiation<br />
for clearance and runs on a theatre by theatre<br />
basis. But, added the court, the system<br />
which had been set up made competition<br />
against the defendants practically impossible.<br />
The surprise in the decree handed down<br />
for the Little Three was the court's restraint<br />
on the granting of franchises, Columbia,<br />
UA and Universal had argued for this right,<br />
and Edward Raftery, UA's counsel, held that<br />
franchises were the small independent's insurance<br />
that he would get a steady supply<br />
of product from a distributor. The court<br />
was not inclined to accept this viewpoint<br />
showcases they contend is essential to a<br />
successful operation.<br />
4. No exhibitor company resulting from<br />
divorcement may acquire directly or indirectly<br />
any interest in any theatre<br />
divested by another defendant.<br />
5. The defendants are restricted from<br />
acquiring any new theatres unless it is<br />
shown first to the court that the acquisition<br />
will not restrain competition in exhibition,<br />
or the new theatre replaces one<br />
lost through physical destruction, expiration<br />
or cancellation of a lease under<br />
which such a theatre is held, or disposition<br />
other than dispositions made in compliance<br />
with the decree.<br />
6. For the purpose of securing compliance<br />
with the decree, the Department<br />
of Justice is permitted reasonable access<br />
to records of the defendants and to interview<br />
personnel as well as to request written<br />
reports as may be necessary for compliance.<br />
RESTRAINTS:<br />
5. From granting franchises, except<br />
for the purpose of enabling an independent<br />
exhibitor to operate a theatre in<br />
competition with a theatre affiliated with<br />
a defendant or with theatres in new<br />
circuits which may be formed as a result<br />
of divorcement.<br />
6. From entering into formula deals<br />
or master agreements with circuits, calling<br />
for blanket picture deals.<br />
7. From entering into any license in<br />
which the right to exhibit one feature<br />
is conditioned upon the exhibitor's taking<br />
one or more other features.<br />
8. From licensing features in any other<br />
manner than by offering them theatre<br />
by theatre and without discrimination<br />
in favor of affiliated circuits, circuit<br />
theatres or others.<br />
and it held that franchises could only be<br />
made to enable an independent exhibitor<br />
to operate a theatre in competition with a<br />
theatre affiliated with a defendant or with<br />
theatres in new circuits which may be formed<br />
as a result of divorcement.<br />
However, the Little Three may find some<br />
satisfaction in the decree handed down for<br />
20th-Fox, <strong>Warners</strong> and Loew's through the<br />
provision which gives the new distribution<br />
companies the right to acquire theatres,<br />
where it is proven the acquisitions will not<br />
restrain competition in exhibition. In some<br />
quarters this was taken as an invitation to<br />
the Little Three to acquire showcases for<br />
f! BOXOFFICE :: February 11, 1950