Warners

—
Co-Op and Baby Derby
Exploit 'War Bride'
And 'On Town'
Spencer Steinhurst, manager of the Weis
Theatre. Savannah. Ga., promoted a full-page
merchant Co-Op ad in his campaign for
"I Was a Male War Bride." The ad included
a six-column cut on the film, topped
by a streamer reading, "For the merriest
comedy of the season, etc. . . For bigger,
.
better values, patronize these local merchants."
Among other things, Steinhurst invited all
war brides in the city to be guests on opening
night. A 24-sheet cutout of the pictorial
illustration was placed in the lobby.
With "On the Town" booked as a New
Year attraction, Steinhurst tied up with a
number of merchants to give the first baby
born on New Year's day a considerable
amount of gifts "On the Town." A special
promotion tied in with the picture booking.
In addition to providing the gifts which included
milk, a layette, shoes, baby clothes,
a ring and a savings account, the cooperating
merchants paid for a full-page newspaper
advertisement advertising the baby derby,
with a fine plug for "On the Town." The
Savannah Morning News and the Evening
Press ran newspaper stories publicizing the
derby and the picture playdates.
DON'T WAIT!
the
"M
New DRIVE-IN version
for Mixed Audiences
of
A
Start your 1950 Season
with a proven Profit^maker!
HyGIENIC PRODUCTIONS
liim, Cma: HTGIENE BIDG. WILMINGTON, OHIO, u,
Style Show Triples Take
At Fitzgerald, Ga., Grand
T. C. Laird, manager of the Grand Theatre,
Fitzgerald, Ga., staged a full-scale fashion
revue in conjunction with the local department
store which tripled the theatre gross
and was so successful that the sponsor immediately
agreed to undertake a spring fashion
show.
The winter revue, in addition to exhibiting
the newest styles, included entertainers obtained
locally at no cost. The sponsor advertised
generously through newspapers, radio
spot armouncements, and provided 3,000 oversize
handbills for door-to-door distribution.
The theatre played up the show through
its usual facets of advertising, trailer, lobby
and newspaper.
Local Queen Is Selected
As 'Vanity' Sidelight
When the "Vanities of 1950" stage attraction
was booked at the Wallace Theatre, Andrews,
Tex., Manager A. J. Burleson conducted
a local queen contest to stimulate
interest.
Patrons of the theatre were invited to cast
ballots to determine the most popular girl in
Andrews. On opening night of "Vanities,"
the queen was announced and presented a
bouquet by the cast of the show. Window
cards, newspaper ads and a lobby display
helped to focus attention on the contest. Fifteen
girls were nominated for the title as an
indication of the public interest aroused.
Heralds, Direct Mail
Promote 'Intruders'
Bud Sommers, manager of the Rialto Theatre,
Amsterdam, N. Y., ordered a threecolumn
mat on "Intruders In the Dust," had
it imprinted locally, sold the back page to
an advertiser and had them distributed
door-to-door. A mailing list of doctors, ntu-ses
and members of women's clubs was circularized
and three local stores devoted full
window displays to exploitation for the picture.
An usher dressed in an impressive black
outfit with mask, ballyhooed the playdates
with a sign reading: "Death Stalks Its
Victims, etc."
CLEARING HOUSE
(Continaed from inside back cover)
BUSINESS STIMUIATORS
Comic books again available as premiums, giveaways
at jour kiddy shows. Large variety latest
48-page newsstand editions. Comics Premium Co.,
412B Greemvich St.. New York City.
Bingo with more action. $2.75 thousand cards.
Also other games. Novelty Games Co., 1434 Bedford
Ave., Brooklyn. N. Y.
Bingo die-cut cards, two colors, 75 or 100 numbers.
$3 per M. Premium Products, 354 W. 44th
St.. New York 18.
Giveaway everything now, dinnerware to cars!
Merchant advertising tie-up. No cost to theatre.
Interstate Theatre Service, 1115 East Armour,
K. C.. Mo.
Dishes are back! Beautiful 44-piece set. Average
cost 10c piece. Arkansas Equipment Co.,
Sulphur Springs. Ark.
Comic books proven the most successful method
of attracting the "small fry" to their Saturday
matinees- Always large variety and latest popular
title-^ all Sold on newsstands at lOc; $22.50
per 1.000, F.O.B. New York City. Dumont Sales,
15 Park How, New York City.
Dartavray: Two sensational new theatre games
of skill. Fill those empty seats. Don't wait
start now. Over 200 theatres now using our games.
No theatre too big or too small. Write or wire
Dartaway Enterprises. Inc., Shawnee, Kas.
THEATRE SEATING
Cliair-ity liegins at S.O.S. We're practically
giving 'em away. 271 sturdy veneer folding chairs.
$2.95: 293 rebuilt panelback spring cushion, only
2.0(|i» $4.05; late American 7-ply veneers, lllie
for new. $5.25. Send Cbalr Bulletin for complete
list. Dept. C. S.O.S. Cinema Supply Corp.,
602 W. 52nd St.. New York 19.
Patch-0-Seat ctmaii. I'atchlng cloth, solvent,
e lc. l''ensin Seating Co., CMcago 5.
Tishten loose chairs with Permastone anctior
cement. Fensln Seating Co., Ctllcago 5.
Chair supplies. Everything for theatre .Aairs.
rensin Seating Co., Chicago 5.
Used cliairs, guaranteed good. Advise quantity
wanted- Photographs mailed with quotation. Fensln
Sgitlng Co., Chicago 8.
No more torn seats: Repair with the original
Patch-A-Soat. Complete kit. $6. General Chair
Co.. gilcago 22. III.
Chair Parts: We fumish most any part you require.
Send sample for price, brackets, backs
and seats. General Chair Co.. 1308 Elston Ave..
Ctiicago 22. 111.
Several thousand used opera chairs now in
stock. Can furnish any amount you reqirest. Full
upholstered back. Insert panelback, boxsprlng and
spring edge seat. Write for photo and state
amount and Incline. We also manufacture new
chairs. General Chair Co., 1308-22 Elston Ave..
Chicago 22. III.
Many years In the seating business is your
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, panel
back and many other styles. We furnish proper
slope or level standards to fit your floor. All
size 18x21-inch chairs. Our prices are lowest.
Write for exact photo and price. We Inrnish parts
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-lnch. all colors, 55c ea.
Ctllcago Used Chair Mart, 829 South State St.,
Chlc.igo 5. 111.
No more loose chairs: Get "Flrmastone" \nchor
cement, $5 per box. General Chair Co., Chicago
22. 111.
nple for quotation.
PLANNING a DRIVE-IN?
W» can fumish Junction Box Post Lights with any
of our In-A-Car speakers at a VEHY SMALL addl-
Uonal cost,
DRIVE-IN THEATRE
MANUFACTURING CO.
729 Baltimore (Phone HA, 8007) Kansas City. Mo.
3 Unit
Manual.
Completely Rebuilt Machines
LIKE NEW
^115""
^55°"
2 Unit
Electric.
3 Unit
Electric.
^1575"
$24500
Geno/ne standard models such as Gold Seal,
Simplex, etc., supplied.
2 YEAR
GUARANTEE
TICKET
Ll°
Allowances made on old machines.
Trade in your obsolete
ticket machines for modem
guaranteed like new registers.
REGISTER INDUSTRIES
Chicago 3, III
'U
Theatre chairs, 4.000 In stock. $1.50 up, exporting.
Photograph-s furnished. -Tesse Cole. 2565
McCldlan. Phone Valley 23445. Petrolt, Mich.
Theatre chairs, many reconditioned. Trade your
veneers on cushion chairs. Lone Star Film Co.,
Pallas.
Tex.
THEATRE TICKETS
Prompt service Special printed roll tickets.
100.000, $23.95: 10.000. $6.85: 2.000, $4.45.
Each change in admission price, including change
in color. $3.00 extra. Double numbering extra.
(F.O.B. K.ansas City, Mo.) Cash with order. Kansas
City Ticket Co.. Dept. 9, 1819 Central, Kansas
City, Mo.
MOR£ CLASSIFIED ON
INSIDE BACK COVER
46
— 62 — BOXOFFICE Showmandiser :: Feb. 11, 1950