LOGITECH INTERNATIONAL SA - Shareholder.com

Table of Contents
such as Popular Mechanics, PC World, PC Magazine, CNET, Computer Shopper, Macworld, Maximum PC, and in many other media outlets
worldwide.
Substantial Technical Expertise
Logitech has accumulated significant expertise in the key engineering disciplines that underlie our products. For example, our engineers
have continually enhanced motion-encoding technology for control devices over several distinct generations. Their expertise in mechanical
design is showcased in the award-winning MX Revolution cordless laser mouse, which includes the MicroGearPrecison Scroll Wheel that
sets a new benchmark for scrolling efficiency. Logitech engineers have developed several radio transmission technologies for cordless
operations, developed new applications for webcams, enabled the integration of new controllers in console gaming, and developed innovative
database and Web-based systems to configure our advanced remote controls. Many of the technologies involved in these developments have
applications across multiple product offerings, allowing us to leverage our accumulated investment.
We believe Logitech’s future lies not only in our strong internal technical resources, but also in partnering with other industry leaders
with complementary technologies that promise to make the interface more productive, natural and enjoyable.
Technological Innovation
Logitech has long been at the forefront of technological innovation, with a list of more than 90 industry “firsts” to our name and a patent
portfolio of more than 300 patents.
We have continually embraced new connectivity technologies and standards. Logitech led in optical sensing technology with the optomechanical
mouse in 1982. We were also among the first to market a digital still camera in 1991. We demonstrated the first working USB
prototype at the Fall Comdex in 1995. In 2001, Logitech introduced the first cordless optical mouse. With the Cordless Presenter, we
introduced our first Bluetooth personal peripheral and in 2004, with the MX TM 1000, the first laser mouse. Also in 2004, we extended the use
of our proprietary 2.4 GHz technology to our mice products, further reducing power consumption and size, and enhancing the range of
operation. In 2005, Logitech included the Z-wave radio technology in our high-end advanced remote controls, to enable simple home
automation tasks based on this emerging connectivity standard. In fiscal year 2007, we introduced the MX Revolution cordless laser mouse,
with the MicroGear Precision Scroll Wheel, which spins freely for up to seven seconds, spanning hundreds of pages with a single flick of the
finger. We also introduced an innovative stand to make using a notebook PC more comfortable: the one-piece Alto, a notebook riser with an
integrated, full-size keyboard that levels the notebook screen with the user’s eyes and frees their hands from the constraints of a cramped
notebook keypad. Logitech continues to monitor the connectivity environment to optimize the user experience when interfacing with digital
information.
Retail Brand and Shelf Space
We believe the Logitech brand name and industrial designs are recognized worldwide as symbols of product quality, innovation, ease of
use and price-performance value. Logitech enjoys a strong and growing brand presence in more than 100 countries. During fiscal year 2007, we
sold 83 million Logitech-branded products. We believe that in the consumer market, brand identity and brand awareness are important
components of the purchase decision, and that as competition intensifies, the ability to secure shelf space will increasingly become a
competitive advantage. Logitech’s brand has enabled us to build an extensive retail distribution network and to obtain critical shelf space. The
strength of our brand is apparent in the OEM channel as well, where systems manufacturers and integrators, as well as game publishers, and
other partners are choosing to bundle Logitech-branded products with their offerings.
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