LOGITECH INTERNATIONAL SA - Shareholder.com
LOGITECH INTERNATIONAL SA - Shareholder.com
LOGITECH INTERNATIONAL SA - Shareholder.com
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Table of Contents<br />
increased production capacity and greater flexibility in managing product demand. Further, by outsourcing the manufacturing of certain<br />
products, we seek to reduce volatility in production volumes as well as time to market.<br />
Information Technology<br />
Logitech has made investments to upgrade our business applications and information technology systems. Our investments in information<br />
technology are focused on positioning Logitech for future growth by improving our operational and financial processes to realize cost structure<br />
improvements and to effectively manage the increased <strong>com</strong>plexity of our business through standardization and integration of our IT<br />
environments.<br />
Geographic Expansion<br />
We believe that the market penetration for Logitech products is particularly low in developing markets such as Latin America, Eastern<br />
Europe, India and China. We are <strong>com</strong>mitting resources to capitalize on the growth opportunities in these regions, including securing new<br />
channel partners, strengthening relationships with existing partners, expanding our sales force and investing in product and marketing<br />
initiatives.<br />
Product Strategy<br />
To capitalize on the many opportunities in the growing digital marketplace, Logitech’s product strategy focuses on personal peripherals in<br />
three digital environments:<br />
• The Office Environment – Desktop and Notebook Computers<br />
• The Digital Home Environment – Digital Music Systems, Home-Entertainment Systems, Game Consoles<br />
• The Mobile Environment – Notebook Computers, Digital Music Players, Mobile Phones<br />
The Office Environment<br />
Logitech has successfully broadened our desktop presence by introducing new, more innovative, high-performance PC navigation devices<br />
that have gained market acceptance. In addition, we have expanded beyond our traditional role as a provider of pointing devices for the desktop<br />
or notebook PC into a leading brand for video imaging products, keyboards, PC audio products and control devices for emerging 3D<br />
applications and platforms such as Google Earth and Adobe Creative Suite. We believe there is an opportunity to continue to innovate and<br />
differentiate across a broad set of essential personal peripherals that people touch and use every day.<br />
The Digital Home Environment<br />
We see the dramatic increase of digital content available for the home as a significant source of new opportunities for Logitech. We<br />
believe that the new digital home, with a broad and evolving selection of digital entertainment and information content available from multiple<br />
sources, and the innovation in affordably priced digital-technology equipment, will over time allow us to play a significant role in the consumer<br />
experience.<br />
Our product portfolio includes a line of advanced remote controls for home entertainment and a variety of speaker and headphone<br />
products, as well as the Squeezebox and the SqueezeNetwork, which allow people to enjoy digital music in any room of the house. These are<br />
parts of our strategy to pursue new opportunities in the digital home environment, positioning Logitech at the convergence of consumer<br />
electronics and personal <strong>com</strong>puting in the digital living room.<br />
Also for the digital home, Logitech offers a broad spectrum of products for gaming consoles and PCs. With our expertise in force and<br />
vibration feedback, cordless connectivity, voice input and video input, Logitech is<br />
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