LOGITECH INTERNATIONAL SA - Shareholder.com
LOGITECH INTERNATIONAL SA - Shareholder.com
LOGITECH INTERNATIONAL SA - Shareholder.com
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Table of Contents<br />
most new PCs can be quite limited in the functionality they provide, especially when the need to offer new personal <strong>com</strong>puters at low prices<br />
dictates basic, no-frills peripherals, such as a simple mouse and an alphanumeric keyboard. Logitech believes the expanded capabilities of PCs<br />
and the large installed base present a significant opportunity for <strong>com</strong>panies that provide innovative personal peripheral products for the<br />
<strong>com</strong>puter, since basic input devices alone do not fully enable many of the newest applications.<br />
Therefore, on one hand, PC manufacturers continue to require large volumes of simple personal peripherals. On the other hand, the aftermarket<br />
(that is, the market for peripheral upgrades and add-ons sold separately from the basic PC) grows as consumers demand more functionrich<br />
personal peripheral tools, and as the PC plays an increasing role in the new digital lifestyle.<br />
In addition, we believe that trends established in the consumer technology market, such as brand identity, affordability, ease of<br />
installation and use as well as visual appeal, have be<strong>com</strong>e important aspects of a purchase decision when buying a desktop or notebook PC and<br />
personal peripherals.<br />
We also believe that similar industry dynamics and personal peripheral device opportunities exist for non-PC platforms, such as video<br />
game consoles, mobile phones, digital music players and home-entertainment systems. As these additional platforms deliver new functionality,<br />
increased processing power and growing <strong>com</strong>munications capabilities, we expect demand to increase for add-on, <strong>com</strong>plementary devices<br />
connected to these platforms. The product expertise Logitech has developed around the PC platform extends to these other platforms as well<br />
and provides further opportunity for growth and leverage.<br />
Business Strategy<br />
Logitech’s objective is to strengthen our leadership in the growing market for personal peripherals, linking people to the digital world<br />
wherever and whenever they need to access digital information to <strong>com</strong>municate, learn and play. We serve the installed base of desktop and<br />
notebook PCs by offering innovative personal peripherals to address needs for <strong>com</strong>fort and productivity as well as entertainment and<br />
<strong>com</strong>munication. While PCs are being used more and more as a digital hub, other platforms such as game consoles, mobile phones, digital<br />
music players and home-entertainment systems are also be<strong>com</strong>ing a rich resource for people to access information, <strong>com</strong>municate, listen to<br />
music and enjoy an expanding offering of interactive games.<br />
To achieve our objective, the key elements of Logitech’s strategy consist of the following:<br />
Technological Innovation<br />
To capitalize on market opportunities for personal peripherals, we recognize that continued investment in product research and<br />
development is critical to facilitating innovation of new and improved products and technologies. Beyond updating our existing line of personal<br />
peripherals, we will continue to lead the development of new technologies and to create product innovations, such as those introduced in fiscal<br />
year 2007, which include the MX TM Revolution cordless laser mouse’s MicroGear TM Precision Scroll Wheel, the Z-10 Interactive Speaker<br />
System’s innovative interactive display, the diNovo Edge TM keyboard’s sleek, rechargeable design, and the Harmony ® 1000 remote’s color<br />
touch screen. Logitech is <strong>com</strong>mitted to meeting customer needs for personal peripheral devices and believes that innovation, value and product<br />
quality are important elements to gaining market acceptance and strengthening our market leadership.<br />
Manufacturing<br />
To effectively respond to rapidly changing demand and to leverage economies of scale, Logitech will continue our hybrid model of inhouse<br />
manufacturing and third-party contract manufacturers to supply our products. Through our high-volume ISO 9000-certified<br />
manufacturing operations located in Suzhou, China, we believe we have been able to maintain strong quality process controls and have realized<br />
significant cost efficiencies. The expansion of our Suzhou operations, which was <strong>com</strong>pleted in the summer of 2005, provides for<br />
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