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. . George<br />
. . "Love<br />
.<br />
: February<br />
—<br />
SAN ANTONIO<br />
. . . Also in town calling<br />
The Alameda showed Azteca's ntw Eastman<br />
Color release, "La Gaviota," starring Maria<br />
Antonieta Pons . Bannon, public! I<br />
lor Allied Artists at Dallas, called at the Interstate<br />
offices here<br />
on the trade were Bernard Brager, man-<br />
ager, and salesman Lew Waide. Republic. It<br />
was back in 1926 that Brager first made his<br />
start in show business as chief of service at<br />
the Texas Theatre here when that house<br />
opened. On the ushering staff was Charles<br />
A. Wolf, now manager of the Prince and advertising<br />
director for the Lone Star-Pack<br />
theatres here. Wolf and Brager met and<br />
talked over the old days.<br />
Visiting the film exchanges to contract for<br />
Mexican product were W. T. Trisko and son,<br />
Theatre, Runge; Reynaldo Benitez,<br />
Benitez circuit, Weslaco, and Ernesto Ramirez<br />
sr. and jr., Roma Teatro, Roma . . .<br />
Clasa-Mohme employes gave Oscar Centeno,<br />
shipping clerk, a going-away present. He left<br />
the company to re-enter the air conditioning<br />
business.<br />
J. L. Greenwood, house manager of the<br />
Joy, returned to duty following a long illness<br />
Tom Sumners, owner of the Josephine,<br />
who books a foreign-made picture occasionally,<br />
currently has "The Sheep Has Five Legs"<br />
. . . George Kaczmar, manager of the Empire,<br />
has installed a widescreen . in the<br />
City" was the Italian import at the Arts . .<br />
Tommy Powers, skipper at the Texas, billed<br />
two Columbia hits, "A Lawless Street" plus<br />
"Devil Goddess."<br />
Henry Zapata Garcia, San Antonio film<br />
actor and musician who has been in Corpus<br />
Christi working in a series of Mexican short<br />
featurettes, plans to leave soon for Hollywood<br />
where he has designs on playing a heavy<br />
character part in a forthcoming John Wayne<br />
production . . . Brandon, the magician, plays<br />
the Municipal Auditorium theatre April 22,<br />
according to Manager Sol Wolff . . . Seen<br />
strolling down Soledad street: E. Doyle Garrett,<br />
general manager of the Prince, and his<br />
chief aide Charley Wolf, both hatless . . .<br />
Former local theatremen Bob Nelson and Emil<br />
Kupca were back in town greeting their many<br />
friends.<br />
Kevin Genther, new Warner publicist, was<br />
in from Dallas making the rounds of the<br />
press, radio and TV rows. He was advanceplugging<br />
"Helen of Troy" at the Majestic.<br />
Genther also informed the press that Barbara<br />
Nichols, who plays a role in "Miracle in<br />
the Rain," may visit San Antonio to spark<br />
the opening of the picture at the Aztec during<br />
March.<br />
Fran Bennett, San Antonio actress, is seen<br />
each week in the Republic serial, "King of the<br />
Carnival," currently running at the Joy . . .<br />
Mike Lane was in town heralding Columbia's<br />
forthcoming "The Harder They Fall," soon<br />
to open in a downtown Interstate theatre<br />
either the Aztec or Majestic.<br />
At Azteca Films: Manager Jewell Truex took<br />
a one week vacation . . . The office staff cooperative<br />
fund members elected the following<br />
new officials: Tomas Garcia, president; Robert<br />
Gallegos, treasurer; Jaime Ornelas, secretary,<br />
and Ruben Ayala, vice-president . . .<br />
Three employes on the shipping staff went<br />
fishing on Lake McQueeny near Seguin over<br />
the weekend. They were Rubin Ayala, head<br />
shipper; Max Morales and Jessie Ramirez...<br />
Fernando J. Obledo. head booker for Azteca<br />
for a number of years, left for Denver on a<br />
sales trip for a 90-day period.<br />
The Alameda opened "Gitana Tenias Que<br />
Ser," starring Pedro Infante and Carmen<br />
Fastest Switch In Soft Drink History<br />
63% more theatres now vending Pepsi than one year ago.<br />
And here's why Pepsi is the right choice for your theatre.<br />
MORE DRINKS PER GALLON<br />
MORE PROFIT PER DRINK<br />
Pepsi profit tops all nationally advertised and nationally<br />
available cola syrup lines. Pepsi's syrup price is<br />
the lowest of any nationally advertised cola—far<br />
lower than the nearest comparable cola. Add extra<br />
profits from Pepsi's extra drinks—128 drinks per<br />
gallon, compared with 115 for the nearest comparable<br />
cola.<br />
PEPSI IS AMERICA'S FASTEST<br />
GROWING COLA DRINK<br />
Write for full details. We'll be around to discuss<br />
this important subject with you.<br />
Sterling Sales & Service, Inc.<br />
Theatre Equipment Supplies & Service<br />
Phone PR-3191 • 2019 Jackson Street • Dallas, Texas<br />
80 BOXOFTICE<br />
:<br />
18, 1956
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