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Boxoffice-November.17.1956

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. . Mr.<br />

.<br />

DENVER<br />

Joe Vleck, head of the social films department<br />

for Fox Intermountain, and manager<br />

of the Esquire, has put into operation<br />

a new plan of showing films at the house.<br />

The Esquire uses art films, and hereafter the<br />

showing will be limited to one each day, with<br />

curtain time at 8:30. Vleck said the 8:30<br />

hour will give patrons time to enjoy a leisurely<br />

dinner hour, tuck in the children and get to<br />

the theatre on time. The theatre is also<br />

providing printed programs, late magazines<br />

will be available, and tea will be served prior<br />

to the show.<br />

The A-Best Drive-In here, which has accommodations<br />

for 500 walk-ins, is using the<br />

walk-in section for all-winter operation. The<br />

section is entirely enclosed, with a large<br />

window at the front through which summer<br />

patrons view the picture on the usual drive-in<br />

screen. Manager Merf Evans has placed a<br />

screen on the window and has placed a booth<br />

to the rear, so that winter patrons can view<br />

the show in comfort, with plenty of parking<br />

available.<br />

. .<br />

Mrs. J. J. Morgan slipped in a beauty parlor<br />

and broke a leg. Her husband Jap has been<br />

with National Theatre Supply since it came<br />

to Denver . Duke Dunbar, former secretary<br />

of the old Film Board of Trade, was reelected<br />

to his fourth term as attorney general<br />

of Colorado . and Mrs. Merle Swank of<br />

the Starvue Drive-In, Longmont, are living<br />

in Denver for the winter.<br />

Arlie Beery, district manager for Manley,<br />

went to El Paso and Albuquerque on a sales<br />

trip . . . Fred C. Beltram, Cheyenne, won the<br />

$4,000 door prize at the Variety Tent 37<br />

election party . . S. D. Leonard is building<br />

.<br />

. . . Bruce Marshall,<br />

a 350-car drive-in at Martin, S. D., and will<br />

open it in the spring<br />

Columbia salesman, ran off the road and did<br />

$400 damage to his car during a snowstorm.<br />

. . . John Vos, Paramount, and<br />

Robert Heyl has leased the Nile, Mitchell,<br />

Neb., from W. H. McDonald, who has been<br />

operating the theatre several years . . . Merle<br />

D. Lewis, manager of the Peerless, Holyoke,<br />

Colo., died<br />

Bruce Marshall, Columbia salesmen, went to<br />

the Colosseum convention in St. Louis as<br />

delegates . . . Pete Meier of the Wyoming,<br />

Bus Amato, 20th-<br />

Lusk, Wyo., shot an elk . . .<br />

Fox salesman, became father of a son named<br />

Michael Lester. The Amatos have three<br />

daughters.<br />

Mr. and Mrs. John Greve, former owners<br />

of theatres in western Colorado, have taken<br />

their trailer house and gone to Florida for<br />

the winter. Their son Lloyd now operates the<br />

houses . . Alice Dianne Carr, booking<br />

.<br />

secretary at 20th-Fox, and Richard Stewart<br />

were married . . . Marvin Goldfarb, Buena<br />

Vista district manager, went to Kansas City<br />

Arthur Abies, formerly here<br />

on business . . .<br />

for 20th-Fox, died last week in Florida.<br />

Bill Hobson, RKO manager, was snowbound<br />

at Ogallala, Neb., for three days. He had in<br />

his pocket two tickets to the big football game<br />

of the year here, Colorado-Oklahoma, and<br />

. . Robert Smith,<br />

was unable to use them .<br />

Steamboat Springs theatreman, was elected<br />

to the Moffatt tunnel commission . . . Neil<br />

Beezley, owner of the Midway, Burlington,<br />

lost by a narrow margin in his race for the<br />

state legislature.<br />

Ed and John Nelson have closed the<br />

Olathe, Olathe, Colo. TTiey were unable to<br />

show a profit even with the full cooperation<br />

of the merchants . . . Theatre folk seen on<br />

Filmrow included J. P. Brandenburg, Taos;<br />

Mr. and Mrs. H. O. Wheeler, Hardin, Mont.;<br />

Lionel Semon, Pueblo, and George "Scotly<br />

Allan jr., North Platte, Neb.<br />

Settle Long Booth Strike<br />

At Redwood Theatres<br />

EUREKA, CALIF.—Settlement of the sixmonth-old<br />

strike at the Eureka and Rialto<br />

theatres and Midway Drive-In here and at<br />

the theatres in Areata and Fortuna has been<br />

announced by representatives of the theatre<br />

operators and the motion picture projectionists.<br />

The strike was settled to the satisfaction of<br />

all parties, according to Lloyd Lamb, spokesman<br />

for the theatre operators, and Bert Berg,<br />

representative of projectionists Local 430. A<br />

new contract has been negotiated which<br />

covers these theatres, the Minor Theatre in<br />

Areata and the Bel-Air and Humboldt drive-<br />

Milton Sperling is supervising producer for<br />

Warnex-s' "Top Secret Affair," which H. C.<br />

Potter is directing and Martin Rackin producing.<br />

BOXOFFICE reaches<br />

I<br />

the<br />

right<br />

people. .<br />

FIRST<br />

in Totol Circulation<br />

(21,659)<br />

in CLASS A* Circulation<br />

(15,751)<br />

I<br />

*Clas$ A circulation counts tliose wlio make buying decisions<br />

in tlie exhibition field, such as theatre owners<br />

and managers, circuit executives, film buyers and<br />

bookers. BOXOFFICE has 5,061 more class A subscribers<br />

than the No. 2 film tradepaper.<br />

ma<br />

and is read<br />

by more of them<br />

— by far — than<br />

is any other film<br />

tradepaper!<br />

46 BOXOFFICE :<br />

: November<br />

17, 1956

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