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10 Million Bowling Outlay<br />
By Phil Smifh Circuit<br />
BOSTON—The Phil Smith organization,<br />
already operating one of the<br />
country's top drive-in theatre circuits.<br />
is entering the bowling field on a<br />
multimillion dollar scale as part of a<br />
diversification program.<br />
General Drive-In Corp., which Smith<br />
heads, announced this week it will<br />
spend an estimated $10,000,000 to build<br />
15 bowling centers in New England to<br />
become the largest bowling chain in<br />
that area. The first of the Holiday<br />
Lanes, as the centers will be known,<br />
to be opened this month at Medford.<br />
is<br />
Mass., a 40-lane project. The lanes<br />
are part of a shopping center which<br />
also will include a pancake house, children's<br />
nursery, meeting hall, lockers,<br />
and parking space for 500 cars. The<br />
center was designed by William Riseman<br />
Associates.<br />
Two other centers with a combined<br />
capacity of 64 lanes, at 'Westerly Park,<br />
R. I., and 'West Roxbury, Mass., will<br />
be opened in November. Other centers<br />
will be built in New Hampshire, 'Vermont,<br />
and Maine.<br />
The Smith organization operates<br />
approximately 39 drive-in and indoor<br />
theatres in Connecticut, Florida, Illinois,<br />
Indiana, Iowa, Maryland, Massachusetts,<br />
Michigan, Missouri, New<br />
Hampshire, Nebraska, New Jersey,<br />
New York, Ohio, Pennsylvania, and<br />
Wisconsin.<br />
Rosenfield Tells London<br />
Of Plans for 'Navarone'<br />
LONDON—Appearing in his new post as<br />
in charge of international as<br />
as domestic publicity operations for<br />
Columbia, Jonas Rosenfield jr. outlined<br />
for "The Guns of Navarone" before<br />
publicity representatives at the<br />
Shepperton studios July 22.<br />
The group visited the sets of the picture<br />
met the stars. They also were guests<br />
Carl Foreman, writer-producer of the<br />
picture, at a studio luncheon. Among those<br />
present were Jack Wiener, continental<br />
publicity director; Emil Buyse, director in<br />
Helmut Gattinger, for Geimany<br />
Austria; Manfredo 'Verdini, Italy; Syd<br />
Merkin, supervisor of overseas production<br />
pubhcity; Alan Tucker, director in Great<br />
Britain; Pat Williamson, British advermanager;<br />
Irving Rubine, vice-presiof<br />
Open Road Films, the Foreman<br />
company, and J. Lee Thompson,<br />
director of "The Guns of Navarone." They<br />
a two-hour film show that included<br />
"Navarone" footage.<br />
was scheduled to hold meetings<br />
1<br />
in Paris and Rome before returning<br />
^ to New York.<br />
Jordan Quits U-I<br />
— Marion Jordan, Continental<br />
supervisor for Universal - International<br />
since February 1958, has resigned his post<br />
return to the United States to enter<br />
business for himself, according to Americo<br />
vice-president and general foreign<br />
now in Europe conducting a<br />
of sales meetings. Jordan joined U-I<br />
in 1951.<br />
An End Comes to a Theatre Dynasty,<br />
But Progressive Group Takes Over<br />
By ROBERT P. KLINGENSMITH<br />
PITTSBURGH—Once a circuit of 40<br />
theatres, the years have taken their toll:<br />
the past decade especially has seen most<br />
of the movie houses under the banner of<br />
the world's oldest exhibition firm disappear,<br />
and now only two units are in the<br />
fold of Harris Amusements. The onceglittering<br />
empire crumbled with Associated<br />
Theatres assuming ownership of four<br />
city houses including the first-run downtown<br />
John P. Harris Theatre. In agreement<br />
for several months, the transfer<br />
signing was done by George Eby, treasui'er,<br />
and James G. Balmer, secretary,<br />
representing John H. Harris, president,<br />
who has been the producer of "Ice Capades"<br />
for a score of years. Ernest Stem,<br />
Associated prexy, and his cousin George<br />
Stern, secretary, represented the purchasing<br />
firm, terms of which were not disclosed.<br />
OWNED BY HARVARD<br />
The John P. Harris Theatre real estate<br />
is owned by Harvard University, but the<br />
Stern family organization took over ownership<br />
of the neighborhood theatres, the<br />
Liberty in East Liberty; South HiUs in<br />
Dorrhont, and the Denis in Mt. Lebanon.<br />
The Harris office building on Bigelow<br />
Bo.ulevard, Oakland, was not included in<br />
the transaction.<br />
Associated operates four other indoor<br />
theatres here and 11 district drive-in theatres;<br />
the Harris houses acquired now<br />
totaling eight indoor theatres lor the<br />
Stern group which operates from its own<br />
office building, 72 Van Braam St. on Filmrow.<br />
This city's oldest theatre still in operation,<br />
the John P. Harris, recently passed<br />
through another ownership under which<br />
Associated acquired "The Alvin House."<br />
Charles L. Davis, Chicago showman who<br />
dubbed himself Alvin Joslyn, built this<br />
theatre, which he named the Alvin, 70<br />
years ago. Except for floods and regular<br />
closings after legitimate theatrical seasons,<br />
the house has been in continuous<br />
operation, being rebuilt some years ago<br />
under the Harris Amusements operation<br />
banner. Behind the deal which tui'ned<br />
over this downtown theatre and three<br />
neighborhood theatres to the Associated<br />
circuit, lay 70 years of triumph and failure,<br />
of glory and gloom, and the tragic,<br />
slow, creeping paralysis of the "living<br />
drama."<br />
A GLITTERING PREMIERE<br />
Probably the most glittering event of<br />
the Mauve Decade in this city was the<br />
inauguration of the resplendent new Alvin<br />
Theatre on the night of Sept. 21, 1891. In<br />
later years evil days befell Joslyn and he<br />
lost his theatre and died soon after. The<br />
Alvin passed through various ownerships,<br />
including that of B. F. Keith, whose son,<br />
Paul, willed the property to Harvard.<br />
Harris Amusements later leased the<br />
theatre and for many years presented road<br />
shows, vaudeville and stock company productions,<br />
turning to sound and talking<br />
pictures as fewer legitimate shows became<br />
available in a city having two "live"<br />
theatres, the other being the original and<br />
"perfect playhouse," the Nixon, which<br />
folded a decade ago and was demolished<br />
to make way for the Alcoa Building.<br />
The John P. Harris operated for many<br />
years as a first-run downtown theatre and<br />
was the pride of Hairis Amusements,<br />
world's oldest moving picture exhibiting<br />
firm, which is now close to being out of<br />
business, with theatre units remaining<br />
only at Huntingdon and St. Mary, Pa.<br />
The theatre name, John P. HaiTis, is<br />
being retained under the Associated banner:<br />
the name itself, of course, honors the<br />
memory of the co-founder of the first<br />
Nickelodeon here on Smithfield street 55<br />
years ago. Associated executives had<br />
sought a downtown outlet for several<br />
years and the John P. Harris, with three<br />
neighborhood theatres, was transferred to<br />
its management and books June 10.<br />
Ernest Stern, Associated president, has<br />
retained Tony Coutsoumbis as manager<br />
of the downtown Harris Theatre, and also<br />
placed under the Associated banner are<br />
former Hams Amusement managers: Les<br />
Bowser, veteran, at the Liberty; Sam De-<br />
Fazio, South Hills, and John P. Harris,<br />
nephew of John H. Harris, Denis. The new<br />
setup technically is: Stern Theatres Inc.,<br />
operating the John P. Harris Theatre;<br />
Liberty Theatre Inc., operating the East<br />
Liberty house; Denis Theatre Inc., operating<br />
the Mt. Lebanon theatre, and Dormont<br />
Theatre Inc., operating the South Hills.<br />
"No film<br />
ever dared<br />
touch<br />
theme<br />
before!"<br />
Jimmy Starr<br />
LA. HERALD EXPRESS<br />
BOXOFFICE :: August 1. 1960 11