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Boxoffice-08.01.1960

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10 Million Bowling Outlay<br />

By Phil Smifh Circuit<br />

BOSTON—The Phil Smith organization,<br />

already operating one of the<br />

country's top drive-in theatre circuits.<br />

is entering the bowling field on a<br />

multimillion dollar scale as part of a<br />

diversification program.<br />

General Drive-In Corp., which Smith<br />

heads, announced this week it will<br />

spend an estimated $10,000,000 to build<br />

15 bowling centers in New England to<br />

become the largest bowling chain in<br />

that area. The first of the Holiday<br />

Lanes, as the centers will be known,<br />

to be opened this month at Medford.<br />

is<br />

Mass., a 40-lane project. The lanes<br />

are part of a shopping center which<br />

also will include a pancake house, children's<br />

nursery, meeting hall, lockers,<br />

and parking space for 500 cars. The<br />

center was designed by William Riseman<br />

Associates.<br />

Two other centers with a combined<br />

capacity of 64 lanes, at 'Westerly Park,<br />

R. I., and 'West Roxbury, Mass., will<br />

be opened in November. Other centers<br />

will be built in New Hampshire, 'Vermont,<br />

and Maine.<br />

The Smith organization operates<br />

approximately 39 drive-in and indoor<br />

theatres in Connecticut, Florida, Illinois,<br />

Indiana, Iowa, Maryland, Massachusetts,<br />

Michigan, Missouri, New<br />

Hampshire, Nebraska, New Jersey,<br />

New York, Ohio, Pennsylvania, and<br />

Wisconsin.<br />

Rosenfield Tells London<br />

Of Plans for 'Navarone'<br />

LONDON—Appearing in his new post as<br />

in charge of international as<br />

as domestic publicity operations for<br />

Columbia, Jonas Rosenfield jr. outlined<br />

for "The Guns of Navarone" before<br />

publicity representatives at the<br />

Shepperton studios July 22.<br />

The group visited the sets of the picture<br />

met the stars. They also were guests<br />

Carl Foreman, writer-producer of the<br />

picture, at a studio luncheon. Among those<br />

present were Jack Wiener, continental<br />

publicity director; Emil Buyse, director in<br />

Helmut Gattinger, for Geimany<br />

Austria; Manfredo 'Verdini, Italy; Syd<br />

Merkin, supervisor of overseas production<br />

pubhcity; Alan Tucker, director in Great<br />

Britain; Pat Williamson, British advermanager;<br />

Irving Rubine, vice-presiof<br />

Open Road Films, the Foreman<br />

company, and J. Lee Thompson,<br />

director of "The Guns of Navarone." They<br />

a two-hour film show that included<br />

"Navarone" footage.<br />

was scheduled to hold meetings<br />

1<br />

in Paris and Rome before returning<br />

^ to New York.<br />

Jordan Quits U-I<br />

— Marion Jordan, Continental<br />

supervisor for Universal - International<br />

since February 1958, has resigned his post<br />

return to the United States to enter<br />

business for himself, according to Americo<br />

vice-president and general foreign<br />

now in Europe conducting a<br />

of sales meetings. Jordan joined U-I<br />

in 1951.<br />

An End Comes to a Theatre Dynasty,<br />

But Progressive Group Takes Over<br />

By ROBERT P. KLINGENSMITH<br />

PITTSBURGH—Once a circuit of 40<br />

theatres, the years have taken their toll:<br />

the past decade especially has seen most<br />

of the movie houses under the banner of<br />

the world's oldest exhibition firm disappear,<br />

and now only two units are in the<br />

fold of Harris Amusements. The onceglittering<br />

empire crumbled with Associated<br />

Theatres assuming ownership of four<br />

city houses including the first-run downtown<br />

John P. Harris Theatre. In agreement<br />

for several months, the transfer<br />

signing was done by George Eby, treasui'er,<br />

and James G. Balmer, secretary,<br />

representing John H. Harris, president,<br />

who has been the producer of "Ice Capades"<br />

for a score of years. Ernest Stem,<br />

Associated prexy, and his cousin George<br />

Stern, secretary, represented the purchasing<br />

firm, terms of which were not disclosed.<br />

OWNED BY HARVARD<br />

The John P. Harris Theatre real estate<br />

is owned by Harvard University, but the<br />

Stern family organization took over ownership<br />

of the neighborhood theatres, the<br />

Liberty in East Liberty; South HiUs in<br />

Dorrhont, and the Denis in Mt. Lebanon.<br />

The Harris office building on Bigelow<br />

Bo.ulevard, Oakland, was not included in<br />

the transaction.<br />

Associated operates four other indoor<br />

theatres here and 11 district drive-in theatres;<br />

the Harris houses acquired now<br />

totaling eight indoor theatres lor the<br />

Stern group which operates from its own<br />

office building, 72 Van Braam St. on Filmrow.<br />

This city's oldest theatre still in operation,<br />

the John P. Harris, recently passed<br />

through another ownership under which<br />

Associated acquired "The Alvin House."<br />

Charles L. Davis, Chicago showman who<br />

dubbed himself Alvin Joslyn, built this<br />

theatre, which he named the Alvin, 70<br />

years ago. Except for floods and regular<br />

closings after legitimate theatrical seasons,<br />

the house has been in continuous<br />

operation, being rebuilt some years ago<br />

under the Harris Amusements operation<br />

banner. Behind the deal which tui'ned<br />

over this downtown theatre and three<br />

neighborhood theatres to the Associated<br />

circuit, lay 70 years of triumph and failure,<br />

of glory and gloom, and the tragic,<br />

slow, creeping paralysis of the "living<br />

drama."<br />

A GLITTERING PREMIERE<br />

Probably the most glittering event of<br />

the Mauve Decade in this city was the<br />

inauguration of the resplendent new Alvin<br />

Theatre on the night of Sept. 21, 1891. In<br />

later years evil days befell Joslyn and he<br />

lost his theatre and died soon after. The<br />

Alvin passed through various ownerships,<br />

including that of B. F. Keith, whose son,<br />

Paul, willed the property to Harvard.<br />

Harris Amusements later leased the<br />

theatre and for many years presented road<br />

shows, vaudeville and stock company productions,<br />

turning to sound and talking<br />

pictures as fewer legitimate shows became<br />

available in a city having two "live"<br />

theatres, the other being the original and<br />

"perfect playhouse," the Nixon, which<br />

folded a decade ago and was demolished<br />

to make way for the Alcoa Building.<br />

The John P. Harris operated for many<br />

years as a first-run downtown theatre and<br />

was the pride of Hairis Amusements,<br />

world's oldest moving picture exhibiting<br />

firm, which is now close to being out of<br />

business, with theatre units remaining<br />

only at Huntingdon and St. Mary, Pa.<br />

The theatre name, John P. HaiTis, is<br />

being retained under the Associated banner:<br />

the name itself, of course, honors the<br />

memory of the co-founder of the first<br />

Nickelodeon here on Smithfield street 55<br />

years ago. Associated executives had<br />

sought a downtown outlet for several<br />

years and the John P. Harris, with three<br />

neighborhood theatres, was transferred to<br />

its management and books June 10.<br />

Ernest Stern, Associated president, has<br />

retained Tony Coutsoumbis as manager<br />

of the downtown Harris Theatre, and also<br />

placed under the Associated banner are<br />

former Hams Amusement managers: Les<br />

Bowser, veteran, at the Liberty; Sam De-<br />

Fazio, South Hills, and John P. Harris,<br />

nephew of John H. Harris, Denis. The new<br />

setup technically is: Stern Theatres Inc.,<br />

operating the John P. Harris Theatre;<br />

Liberty Theatre Inc., operating the East<br />

Liberty house; Denis Theatre Inc., operating<br />

the Mt. Lebanon theatre, and Dormont<br />

Theatre Inc., operating the South Hills.<br />

"No film<br />

ever dared<br />

touch<br />

theme<br />

before!"<br />

Jimmy Starr<br />

LA. HERALD EXPRESS<br />

BOXOFFICE :: August 1. 1960 11

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