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Scent of Mystery' Premieres Minus Its<br />
Smell in Suburban Theatre; Taxis Help<br />
••Scent of Mystery" received its national<br />
premiere without the scent at the suburban<br />
St. Louis Park Theatre in Minneapolis,<br />
owned and operated by Harold Field<br />
and son Martin.<br />
As part of an intensive promotion campaign<br />
put on by the Fields and Minneapolis<br />
Attractions, Inc., public relations<br />
firm, Mike Todd jr., producer of the 70mm<br />
picture, made personal appearances and<br />
participated in a novel 'parade" to publicize<br />
the opening of the film.<br />
1 Mike Todd jr. is shown assisting a passenger<br />
into one of the 18 new Yellow<br />
Cabs, which began a caravan-like procession<br />
from the Radisson Hotel, Minneapolis,<br />
with a police escort. Each cab carried<br />
a large sign which read, ''Follow the<br />
new Yellow Cabs to Mike Todd jr.s •Scent<br />
of Mystery,' St. Louis Park Theatre."<br />
The Yellow Cab tiein also included a<br />
handout card which the cab drivers passed<br />
out during the four-week period after the<br />
film opened. Reason for the Yellow Cab<br />
theme, which also prevailed in newspaper<br />
advertising, was that throughout the film<br />
Peter Lorre, driver of a decrepit cab<br />
r/m<br />
1. MIKE TODD JR. STARTS PARADE<br />
was invited to a free cab ride to the<br />
theatre.<br />
Arriving at the theatre, the cabs unloaded<br />
passengers at the door and took<br />
their places in a neat line in front of the<br />
theatre.<br />
O Mike Todd jr., is shown in the St. Louis<br />
Park lobby signing autographs on a
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