Boxoffice-08.01.1960

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Vsycho/ Other Holdovers on B'way
Continue Big Despite Fine Weather
NEW YORK—With no new pictures in
the Times Square area and ideal summer
weather for the July 23-24 weekend, business
was slightly off in the majority of
Broadway theatres although several of the
top holdovers continued to do smash
business, particularly "Psycho." which
again had long waiting lines outside the
DeMille on Broadway and the east side
Baronet both afternoons and evenings of
its sixth week. Also very strong was "Fi-om
the Terrace." in its second week at both
the Paramount on Broadway and the east
side Murray Hill, and "The Apartment." in
its sixth week at both the Astor on Broadway
and the east side Plaza.
Also holding up well were: "The Lost
World." in its second week at the Warner
Theatre: "Strangers When We Meet." in
its third week at the Criterion, and "Elmer
Gantry." in its third week at the Capitol,
as well as the two two-a-day pictures.
"Ben-Hur." in its 36th week at Loews
State, and "Can-Can." in its 18th week at
the Rivoli. "Bells Are Ringing" also continued
big in its fifth week at the Radio
City Music Hall, where it will continue into
August. The pictures w-hich were down
were: "Murder. Inc." in its fourth week at
the Victoria: and "Ice Palace." in its fourth
mild week at the RKO Palace, where it was
succeeded by "Portrait in Black" Wednesday
'271.
The one new picture at the small
Normandie. "The Idiot." had a fine opening
week. Other art house pictures which
continued strong included: "I'm All Right.
Jack." in its 13th week at the Guild: "The
Trials of Oscar Wilde," in its fourth week
at the Paris: "The Man in the Cocked
Hat." in its sixth week at the Little Carnegie,
and "School for Scoundrels." in its
second week at the Sutton—all of these
being British films.
(Average Is 100)
Astor—The Aportmenf (UA), 6th wk 165
Boronct— Psycho 'Para), 6th wk 200
Beekmon The Subterraneans (MGM), 3rd wk....ll5
Copitol— Elmer Gantry (UA), 3rd wk 145
Criterion— Strongers When We Meet (Col),
3rd wk 175
DeMille— Psycho (Poro), 6th wk 200
7^^
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HOLLYWOOD AMUSEMENT CO. .,
3750 Ooklon St. * Skokic, Illinois
Fine Arts— Hiroshima, Mon Amour (Zenith),
lOth wk 160
Forum— Battle in Outer Space (Col), 3rd wk 110
Fifth Avenue— Dreams (Jonus), 8th wk 110
55th Street—The Three-Penny Opero (Brondon),
4th wk 125
Guild— I'm All Right, Jack iCol). 13th wk 140
Little Carnegie—The Man in a Cocked Hot
(Show Corp), 6th wk 1 30
Loews Stote—Ben-Hur (MGM), 36tti wk. of
two-o-doy 200
Murray Hill— From the Terrace (20th-Fox),
2nd wk ISO
Normandie—The Idiot (20th-Fox) 1 40
Polace— Ice Palace (WB), 4th wk 110
Paramount— From the Terrace (20th-Fox),
2nd wk 180
Poris—The Trials of Oscor Wilde (Warwick),
4th wk 135
Plozo—The Aportment (UA). 6th wk 175
I 65
Radio City Music Holl Bells Are Ringing (MGM)
plus stage show, 5th wk
Rivoh Can-Con (20th-Fox), I8rh wk of twoo-doy
195
68rh Street Oscar Wilde (Four City Ent.),
5th wk 125
Sutton—School for Scoundrels (Cont'l), 2nd wk...l60
Trans-Lux 52nd St.—Switched to first run with
Portroit in Black (U-l) July 27
Victoria Murder, Inc. (20th-Fox), 4th wk 125
Worner—The Lost World (20th-Fax), 2nd wk 150
New Oiierings Attract
Buffalo Theatregoers
BUFFALO— "Hercules Unchained." following
a terrific advance newspaper exploitation
and TV and radio satm-ation
campaign, turned in a big 175 at the
Paramount this week. "Strangers When
We Meet" also was strong in the Century,
which reported a 150. "Bells Are Ringing"
did very well in Shea's Buffalo.
Butfolo Bells Are Ringing (MGM) 140
Center The Lost World (20th-Fox), 2nd wk 90
Century Strongers When We Meet (Col) 150
Cinema Express Bongo (Cont'l), 2nd wk 120
Lofoyette Portrait in Block (U-l), 3rd 95
wk
Paramount Hercules Unchained (WB) 175
Teck—Ben-Hur (MGM), 1 9th wk I 50
'Psycho' Is Opener
At Baltimore Aurora
BALTIMORE — Alfred Hitchcock's
"Psycho." opening attraction at the remodeled
Aurora Theatre, was doing big
business and seemed destined for a long
run. Most of the other attractions were
holdovers and boxoffice figures held
around average, although "PoUyanna" was
holding nicely and "Portrait in Black" was
sufficiently strong to stay another week.
Auroro— Psycho ( Para) 200
Century— Hercules Unchained (WB) 100
Charles Nude in o White Cor (Trons-Lux),
2nd wk
Cinema Razzia (Kassler). Demonicque (S-R)..
Five West Rosemary (F-A-W)
Hippodrome— Pollyonno (BV), 3rd wk
Little— I'm All Right, Jock (Col), 3rd wk
Mayfoir—Con-Con (20th-Fox), 9th wk
New Portroit in Block (U-l), 3rd wk
Playhouse Carry On, Nurse (Governor), 5th wk
Stonton— The Aportment (UA), 5th wk
-Ben-Hu [MGM), 18th .250
Albert Goldberg Dies
NEW YORK—A funeral service for Albert
Goldberg. 71. a receptionist at the
Columbia Pictures executive offices for 24
years, was held July 24 at the Hirsch and
Sons Funeral Parlor in the Bronx. Goldberg
died July 21. Interment was at Beth
Israel Memorial Park Ccmetei-y, Woodridge.
N. J. Goldberg, a popular industry
figure affectionately known as "Goldie,"
joined Columbia in August 1936. He is
survived by his wife. Celia; a son, Leonard,
and a daughter, Mrs. Joseph Herman.
U-I Opening Day Stunts
Promote 'Portrait'
NEW YORK—The first 400 male patrons
to enter the RKO Palace on the
opening day of "Portrait in Black," Universal-International
picture Wednesday
1 were presented with copies of the
Bantam paperback edition of the novel
while the first 200 women patrons received
a cameo necklace styled in a black motif.
The picture opened the same day at the
Trans-Lux 85th Street Theatre, which
switched to first-run showings for "Portrait."
During the opening day at the Palace,
autographed photos of John Saxon were
distributed to teenage patrons and during
the lunch hour and the early evening
hours the Palace lobby was visited by a
prominent artist, who did sketches of
lucky "Portrait" patrons. During the noontime
and evening hours, two fashion models
conducted a fashion show in the Palace
lobby in Lana Turner's gowns from the
film to attract women passersby.
Dirk Bogarde Is Honored
By Columbia in N. Y.
NEW YORK—Columbia Pictures honored
Dirk Bogarde. British star of the
forthcoming William Goetz production,
"Song Without End." at a cocktail reception
at the Mon Plaisir Tuesday 1
Among those attending were: Russell
V. Downing, president of the Radio City
Music Hall, where "Song Without End" is
booked for August 11. and representatives
of the trade, newspapers and all
press media. Bogarde, who arrived from
London Monday 1 1 the Flandre for
his first extended visit to the U. S., is one
of Britain's top film stars with "The Angel
Wore Red," MGM picture costarring Ava
Gardner, and "The Singer Not the Song,"
new Rank picture, completed. Bogarde will
remain for two weeks to publicize his starring
role of Franz Liszt in "Song Without
End."
Fox Screening Schedule
Backs Abundance Claim
NEW YORK—Following its announcement
of an abundance of forthcoming releases.
20th Century-Fox announced Thursday
1 21 1 the screening of a feature each
day of the week starting Monday (25'.
They will be held as usual at the home
office.
The releases in the order of their showing
are "The High-Powered Rifle." "The
39 Steps." "For the Love of Mike." "One
Foot in Hell" and "Young Jesse James."
In addition. Glenn Norris. general sales
manager, will be interviewed Tuesday
(26).
A news release announcing the screenings
said they constituted "the largest
trade-screening schedule in recent history."
RCA SERVICE COMPANY
A Division of Radio Corporation of America
153 E. 24th Street
New York 10, New York LExington 2-0928
E-2
BOXOFFICE August 1. 1960
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