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Boxoffice-08.01.1960

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Ideas still<br />

pay!<br />

Anyone can find<br />

ideas,<br />

but successful<br />

exhibitors<br />

make ideas work for them *<br />

Whether you create, collect<br />

or adapt ideas, the main<br />

thing is to keep them stirring<br />

to build business for you.<br />

From Cover to Cover —<br />

BOXOFFICE Brims with Helpfulness<br />

*One exhibitor collected BOXOFFICE<br />

Stories on Children's Shows, and has<br />

boosted matinee business 100% by<br />

adapting them for his own theatre.<br />

As never before, better methods pay good fures—every day in every way . . • For good<br />

dividend? in show business. Men in high ideas in the news and in the service depcnrtplaccs<br />

and men in low places all have ments, read and use each issue of—<br />

learned that it pays and pays to promote pic-<br />

BOXOFFICE<br />

Nine Sectional Editions - To Fit Every Distribution Area<br />

K-4 BOXOFFICE :: August 1, 196(

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