Boxoffice-08.01.1960

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• Pollyanna
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WB Post-'48 Films
Sale Details Given
TORONTO — Details of the financing
for the purchase of many Warner Bros,
screen features released after 1948 for
presentation as television programs have
been announced here as follows:
"Creative Telefilms & Artists will pay
$11,000,000 to Warner Bros. Pictures for
122 post- 1948 films.
"After Creative Telefilms recoups the
$11,000,000 and deducts 30 per cent of the
gross receipts as a distribution fee. it will
share the profits equally with Warner
Bros.
"At a special meeting in Toronto July
29. shareholders were to be asked to approve
increasing directors to 15 from five
and changing the name to Seven Arts
Productions."
It was also announced here that Creative
Telefilms & Artists, backed by Louis
A. Chesler, intends to finance a Broadway
musical version of "Gone With the Wind."
It was stated that a loan to exceed $1,250,-
000 is to be made to David O. Selznick,
producer of the movie version of the book
by Margaret Mitchell. The sum of $500,-
000 already has been advanced, it was
reported.
Further, it was announced that Creative
Telefilms is entitled to receive 40 per cent
the net profits of the play as well as
repayment of the loan.
company was created in June 1958
and the name was changed to United
when the Chesler group took
over control. The name was again changed
to Creative Telefilms
j and Artists on rein
December 1959.
The president of Creative Telefilms is
Garfield Cass of Toronto, formerly identified
with the motion picture industry here.
[Manager Mike King Sells
Patrons Coming, Going
TORONTO—For the engagement of
"Pollyanna" at the big downtown Im-
Manager Mike King used a new
land effective stunt in the placing of a
series of mounted signs on the brass railing
which divides the long lobby for the
regulating of patrons entering or leaving
the theatre.
For the incoming people, the wording
to be read on successive signs was: "Every
Likes Popcorn and Pepsi." On
out, the people saw this message
'on the reverse of the signs: "Tell Your
'Friends About 'Pollyanna'; You'll Be Glad
You Did."
In other words there was a plug for
the confectionery when you walked into
,the theatre proper and a suggestion for
word-of-mouth advertising after the show,
the double use of the half-dozen
signs.
[Ontario 'Adult' Films
TORONTO—Latest features classified as
/'Adult Entertainment" by the Ontario
Censor Board are: The Leech Woman,
'The Music Box Kid, The Rat Race, Ma-
•cumba Love, Crack in the Mirror, Circus
Horrors, The Apartment and All the
'Pine Young Cannibals.
Seven-Day Montreal Film
Opens in Loew's Theatre Aug. 12
Variety Abandons Booklet
For Benefit Ball Game
TORONTO—No souvenir programs will
be published for the Wednesday night
dOi
benefit baseball game at Maple Leaf
Stadium in aid of the Variety Village Vocational
School for crippled boys.
"All we have to do is sell tickets," the
barkers were told by Jack Egan, chairman
of the committee for the benefit game. For
the past 12 years an important part of the
revenue from the annual baseball fixture
was derived from the advertising in the
book and its sale, apart from gate receipts
and gifts.
The main attraction will be the
scheduled International League game between
the Miami Marlins and Toronto
Leafs. The evening's program will include
a vaudeville show on the diamond,
music and a draw for valuable prizes. The
top admission is $5.
The Ontario Variety Tent published a
handsome souvenir book for the Variety
International convention here two months
ago and it brought considerable revenue.
It was the achievement of a committee
headed by Nat A. Taylor.
Hamilton Managers Ass'n
Share in Fire Campaign
TORONTO—The Hamilton Theatre
Managers Ass'n of which Ralph Baitlett
is president, provided active cooperation
to officials of the Hamilton fire department
for a fire safety campaign.
Features of the prevention program included
inspection of theatres for possible
hazards, discussions with theatre employes
on what to do in an emergency along with
demonstrations and talks by Fire Prevention
Officer Fred Staunton who directed
the check of theatre fire-fighting equipment.
In the way of precautions by ushers and
others, a code call for theatre staffs was
adopted consisting of this alert, "Mr.
Strife is in the theatre." This means nothing
to patrons but it sends employes to
action stations if needed.
Ushers were instructed to open exit doors
before the audience is requested to leave
the theatre. Staunton pointed out that
most people want to leave the same way
they came in, largely through habit.
Seventh Week in Toronto
For Peter Sellers Film
TORONTO— "Black Orpheus" moved
over to the York after five weeks at the
International Cinema which picked up
"The Battle of the Sexes" from the Towne
Cinema, where the Peter Sellers comedy
had just finished a run of seven weeks.
The French picture, "He Who Must Die,"
held for a fourth week at the Odeon
Christie, thus delaying Raymond Rouleau's
"The Crucible," which had been penciled
in to start July 21. The Radio City, with
its bright red marquee signs, secured a
good third week with "And Quiet Flows
the Don," released by Astral.
Festival
MONTREALr—The Montreal International
Film Festival committee has completed
its program for the seven days of
activities at Loew's Theatre August 12-18.
The festival will open officially at 9
p.m. Friday il2i with the .showing of an
eight-minute film by Norman McLaren of
Canada. It will be followed by Highway,
Hilary Harris, U.S., six minutes: Two Men
in a Wardrobe, Raymond Polanski, Poland,
15 minutes, and Le Dejeuner sur L'Herbe,
Jean Renoir, Prance, 91 minutes. The
remainder of the program:
Saturday (13)
10 a.m.—Chonsons Sons Paroles, Yoram Gross,
Israel; Pull My Doisy, Robert Frank and Alfred
Leslie, U.S.; Nuit et Broullard, Aloin Resnais,
France; We Are the Lambeth Boys, Karel Reisz,
Greet Britain.
3 p.m.—Hors D'Oeuvre, National Film Boord,
Canoda; N.Y., N.Y., Froncis Thompson, U.S.; Hell
Is a City,
6 p.m.—
Val
Highway,
Guest, Greot
Two Men
Britain.
in a Wardrobe end
Le Dejeuner sur L'Herbe.
9 p.m.—Monsieur Tete, Henri Gruel and Jan
Lenica, France; II General Delia Rovere, Roberto
Rossellini, Italy.
Sunday (14)
2 p.m.— Les Raquetteurs, Michel Broult and
Gilles Groulx, Canada; LaTerra Trema, Luchino
Visconti, Italy.
6 p.m.—Monsieur Tete and II General Delia
Rovere.
9 p.m.—^Moonbird, John Hubley, U.S.; Rembrandt,
Bert Haanstra, Holland, and Nazorin Luis
Bunuel, Mexico.
Monday (15)
10 o.m,—All and the Camel, Henry Geddes, Great
Britain.
3 p.m.—Glass, Bert Haanstra, Holland; We Shall
Never Die, Yorom Gross, Israel; Between the
Tides, Ralph Kenne, Great Britoin; The Door in the
Wall, Glenn H. Alvey, Greot Britain, and The Little
Island, Richard Williams, Great Britain.
6 p.m.—Moonbird, Rembrondt and Nazarin.
9 p.m.—Here Are No Butterflies, Miro Bernat,
Czechoslovakia; The Hidden Fortress, Akiro Kurosawa,
Japan.
Tuesday (16)
10 a.m.— Le Cerf Volant du Bout du Monde,
Roger Pigoud, France.
3 p.m.— Here Are No Butterflies and The Hidden
Fortress.
6 p.m.—Mouse and Cat, Wlodyslaw Nehrebecki,
Poland; The World of Apu, Sotyajit Ray, India.
9 p.m. — Dom, Walenan Boroczyk and Jon
Lenica, Poland; Blue Jeans, Jacques Rozier, France
and Pickpocket, Robert Bresson, France.
Wednesdoy (17)
10 a.m.—Ali and the Camel.
3 p.m.—Mouse and Cat and The World of Apu.
6 p.m.— Le Chant du Styrene, Alain Resnais,
France; The Lion and the Song, Bretislov Pojar,
Czschoslovokio; Hiroshima, Man Amour, Aloin
Resnais, France.
9 p.m.—Soir de Fete, Albert Pierru, France;
Universe, Colin Low and Roman Kroitor, Canada;
Jazz on Summer's Day, Bert Stern, U.S.
Thursday (18)
10 a.m.— Le Cerf Volont du Bout du Monde.
3 p.m.— Soir de Fete, Universe and Jazz on a
9 p.m.—Vertical Lines, McLaren, Canada;
Horizontal Lines, Norman McLaren, Canada; A
Summer's
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Day.
p.m.—Dom, Blue Jeans and Pickpocket.
Norman
Scary Time, Shirley Clarke, U.S.; Ashes and
Diamonds, Andrzej Wajdo, Poland.
Three Big Screen Pictures
Drawing Well in Kingston
TORONTO — An interesting situation
developed in the Kingston area in late
July when three productions which had
preceded "Can-Can" in Todd-AO at the
Famous Players Tivoli here were appearing
at the same time in different theatres
in the eastern Ontario location, but in
Cinemascope.
The Famous Players Capitol at Kingston,
managed by Emie Smithies, was playing
"South Pacific." the Kingston Drivein,
an Odeon operation, had "Around the
World in 80 Days" and the Skylark Drivein,
owned by George Delaney. featured
"Porgy and Bess."
iOXOFFICE
August 1, 1960
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