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HE NATIONAL FILM WEEKLY
Publlshtd in Nine Sectional Editions
BEN SHLYEN
itor-in-Chiei and Publisher
ONALD M. MERSEREAU, Associate
Publisher & General Manager
IaTHAN COHEN. .Executive Editor
ISSE SHLYEN. .. .Managing Editor
|jGH FRAZE Field Editor
STEEN Eastern Editor
IfLLIAM HEBERT. .Western Editor
IL. THATCHER. .Equipment Editor
)RRIS SCHLOZMAN Business Mgr.
licalion Offices: 825 Van Dnint Blvd.
:as rily 24. Mn. Naltia^i Cohen. EJ-
Jcs.«(" Ive Kiiitor; Shl>cn, Manadnj
or: MnrrLs Schlozm^m. Business Man-
Field Editor; I. L.
lliiBh
Cher.
Krizc.
Bdllor Tlie Modem Theatre
Ion. Telephone Cllestnut 1-7777.
orial Offices: 1270 Sixth Ave.. Kocker
Center. Ne«- York 20, N. Y. Donald
Mersereau. Associate Publisher &
lieral Manaeer: Al Slfcn. Eastern Edl-
Trlc-plmne COlumbus 6-6370.
ntral Offices: Editorial—920 N. Mlch-
Z Ave.. Chloago 11. 111.. Frances B.
Iclephone superior 7-3972. Adver-
Ing—.'5809 North Lincoln. Louis DIdlcr
I .l.irk Rroderk'k. Telephone LOngbeiCh
J284.
ijtern Offices: Editorial and Film Adver-
Inc—6404 lIoll>^^ood Blvd., Dollywood
Calif. William llebcrt. manager. Teleme
llOllv-wood 5-1186- Fyqulpment and
1-Fllm Advertl.slng—672 S. Lafayette
•k. Us Angeles. C;illf. Bob Wett-
In, manager. Telephone I>Unktrk 8-2286.
idon Off'ce: Anthony Oruner. 1 Wood-
Iry Way, f'lnchley. No. 12. Telephone
Islde 6733.
he MODEHN TIIF,ATRE Section Is In-
|dcd In the first l.ssue of each montll.
anla: Jean Mollis, P. 0. B;ii 1695.
my: J. S. Conners. 140 State St.
'lUmore: George Brownln«. 119 B.
:eth St.
ton: Guy Livingston. 80 Boylston,
[Boston, Muss.
itliitle: Blanche Carr, 301 S. Church
lielnnali: Frances ITanford, UNlverslty
1-7180.
land: W. Ward Marsh. Plain Dealer.
mbus: Fred Ocstrelcher, 52% W.
orth Broadway.
[as: Mable (lulnan. 5927 Wlnlon.
rer: Bnice Marshall. 2881 S. Cherry
'•jr.
Moines: Pat Cooney. 2727 49th St.
oil: H. F. Hfves. 906 Foi Theatre
Idg., woodward 2-1144.
ford: Allen M. Wldem. CH 9-8211.
napolls: Norma Oeraghty, 436 N. II-
.Kils St.
sonvllle: Itobert Cornwall, 1199 Bdjeod
Ave.
phis: Null Adams, 707 Spring St.
I: Martha Ijimmus, 622 N.E. 98 St.
Nlchol, l^aukee: Wm. 2251 S. Layton.
mieapolls: Don Lyons. 72 Glenwood.
», Orleans: Mrs. .lack Aiislet. 2268%
81. Claude Ave.
Wioma City: Sara Bnink, 3416 N. Vlrfbila.
laha: Irilng B.ikcr. 6108 Izard St.
idelphia: Al Zurawskl. The Bulletin,
tsburgh: It. F. Kllngensmlth. 516 Jeanelte.
Wilklnsbiirg. Cllurchlll 1-2809.
I
filand. Ore.: Arnold Marks, Journal.
Guy Langley, 388 Sayles
*S;"^,loe & Joan Pollack. 7335
8^.
idiiflc-hiii-ii
*aftsbury. University Oty. PA 5-7181.
t Lake City: II. Pearson. Deseret News.
1 Francisco; Dolores Banisch. 25 Taylor
St.. Oltdway 3-4813; Advertising:
Irrrv Nowell. 417 Market St.. YUkon
2-9537.
I n Canada
nlreal: Room 314. 625 Belmont St..
Jules Larochelle.
John: 43 Waterloo. Sam Babb.
onto: 2675 Bayvlew Ave.. WLlowdale,
"lOnt. W. Gladlsh.
ncouver: 411 Lyric Theatre Bldg. 751
fiGranvllle St.. Jack Droy.
JiUpeg: 93 Albert St., Barney BrooUer.
ember Audit Bureau of Circulations
»nd Class postage paid at Kansas City.
. Sectional Edition. $3.00 per year.
Illligtlonal Edition, $7.60.
E B R U A R Y
I. 80
19 6 2
No. 16
EVER^'
FOR FUTURE MANPOWER
now and then, a motion picture induslrv
executive will arise and show concern
over the industry's need for obtaining the
services of bright young men, with an eye to
developing them into
"executives of the future."
New faces, they say, are as much needed in theatre
management, in distribution and production
posts as they are in pictures. But there appears
to be no concrete program for attracting
such promising young people.
True, some individual
circuits and, perhaps, a home office or
two may list their personnel needs with colleges
when an opening occurs. But that is not enough.
Something like a central point of contact to
which the young people can make their interests
and qualifications known seems to be needed.
From time to time, we receive letters from college
students and others who want to get into
this
business, the most recent of which follows:
"I'm in the dark, and I thought maybe you could
help. .Are there many jobs open for college graduates
in this business? And, if so, what types?
"I'm 20 years old and a junior in college. During the
siminier months and Christinas vacations. I manage a
theatre for an excellent theatre chain in . . . but I
couldn't really plan a future there because of financial
reasons. Not that I expect lots of money, but everything
there is so cut-and-dried that there really isn't
anything to the job except following the pattern set by
the head office— no booking or correspondence, or
anything.
'There's something about this business that gels into
your blood. I'm sure it's not dying, as many people say
it is, but it is going into a new era. People are getting
tired of TV.
"Every lime I read an issue of Boxoffick, which I
have delivered here, I feel more and more sure of the
fact that I want to go into the motion picture industry,
whether it is in the theatres themselves or the film
companies. As it stands now, I am majoring in psychology,
as everyone hopes I am going into peisonnel
work with a department store chain, but I am hoping
that I can find a place for myself with some future in it.
After all, there is no future in doing something you
don't want lo do, is there?
"I woidd appreciate your help."
This is but one of many examples that, in
various ways, show interest on the part of young
people who, it is refreshing to note, see a future
in this business. Like the lad who wrote the
foregoing letter, some have gained experience by
working in theatres during vacation periods;
others have become interested through frequent
attendance, which has given them a feeling that
a job in this business would provide highly interesting
as well as gainful work—and that there
is a good future in it.
Additionally, there has, in the past several
years, been a development of "motion picture
appreciation" clubs, headed by young people
who are genuine movie enthusiasts and who want
to do something to cultivate greater interest in
moviegoing. Local theatremen, some productiondistribution
executives, the Johnston Office, have
extended helpful encouragement to these groups.
This enthusiastic interest, somehow, ought to be
infused with widespread industry interest, for it
can serve, not only in patron-building but as a
source for future manpower that every branch
of this
business needs.
If the energy and vision that it took to build
this industry are to be revitalized, it will be done
through the drive and energy of youth. The
industry's advantages must be made better known
to attract new young people to it; and those
already within its ranks need to be given opportunities
to test their capabilities and incentives
to cause them to remain and grow.
Pioneer's
Pioneer
Members of the Motion Picture Pioneers, Inc.,
are delighted over the election of Herman Robbins
as president of this organization and its
associated Foundation. Mr. Bobbins, who is
chairman of the board of National Screen Service,
might be termed a pioneer's pioneer, having
started in this industry 50 years ago. He has
been a member of the Pioneers organization since
its
founding 23 years ago throughout which he
has taken an active part in its good works and
development. Working on behalf of his fellowmen,
whether within the industry or without, has
been like second nature to Mr. Bobbins, whose
record on behalf of humanitarian causes is second
to none.
Example for
The l'..S.
Ourselves
Travel Service, branch of the Department
of Commerce has announced that it is
going to use short subjects to stir interest on the
part of Europeans to come to the United States
for their vacations. Travelogs already in film
vaults will be the basic source of such material
and producers also will be encouraged to make
new subjects showing interesting views of
American life.
Thus, another "outside" business
takes advantage of the effectiveness of the motion
picture in selling its products or its .services.
Which reminds: whatever happened to the industry's
long talked-about plans of showing a
series of institutional shorts on its own behalf on
its own theatre screens?
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