ynduA^

More documents

Recommendations

Info

'Bachelor' More Fun, Says Serta Tie Line For "Bachelor in Paradise," Foster Liederbach, manager of the Ben Ali Theatre in Lexington, Ky.. got a furniture dealer who handles Serta mattresses to go in on the promotion. He received a full window display featuring large blowups of Bob Hope and Lana Turner, two Serta mattresses, etc. The barker copy was: "More Pun Than Wall-to-Wall Serta! . . . 'Bachelor in Paradise' . . . etc." The Serta Co. also ran $300 worth of radio spots ahead of the Ben Ali playdate, plugging the mattress and the film. Poster also tied in with two bowling alleys and obtained space for two large easels in each center. This got plenty of attention, as the bowlers received guest tickets if they bowled a certain score. Not calling it quits, manager Liederbach contacted the IGA stores for the "Ten minutes in Paradise" stunt. He set up a treasure chest in the theatre lobby, and the store gave out 10,000 keys with the winner getting a 10-minute shopping spree. The arrangement created traffic in the theatre and the paiticipating stores. For his showing of "Bachelor in Paradise," Gary Rhodehouse at the Elmwood Theatre conducted an essay contest to determine the "outstanding bachelor" in Perm Yan, N.Y. The ten best essays received two guest tickets to see the film. Sam Gilman Promotion The extensive promotion executed recently at Syracuse, N.Y., on "Bridge to the Sun" reported in the January 15 issue of Showmandiser was the work of Sam Gilman, city manager for Loew's, at which theatre the film played. Inadvertently, credit for the promotion was given to S. L. Sorkin, manager of RKO Keith's. Tommy Persoll is following fhe footsteps of his father, Manager Les Persoll of the Pasco Theatre at Dade City, Fla. Here Tommy is a clown, helping his father and the Pasco Theatre promote some extra business for an oldie, 'The Greatest Show on Eorth." The whole thing was young Persoll's idea ... he even made his own suit and signs, went around town and gave out free candy to the youngsters attending the show. We asked Papa Persoll to send us a clearer print but we guess none was available. So meet Tommy, a new showman (dim view). 'Mark' Campaign Begun With Screening Series A special campaign was put on for "The Mark" at the Pai-kway Cinema in the Oakland-Berkeley area by Detlef Hammann, manager, and Martin Poster. Two weeks prior to opening, a series of three screenings was held for psychiatrists, professors of sociology and psychology, professors of di-ama and humanities from the University of California and Mills College, leading citizens, doctors, members of the PTA and other groups. Special radio coverage was arranged with local station KRE. The police department also cooperated by allowing automobiles to be parked free in the metered zone of the theatre. In addition, the Parkway Cinema budgeted an unusually large newspaper advertising campaign, utilizing the revised advertising that Continental Films created for this picture. The result was the biggest opening the theatre ever has had to date, and attendance held up well on weekdays. "The Mark" headed for an extended long Manager Goes on Radio To Sell 'Navarone' Radio stations in Tiffin, Ohio, declined to use the interview recordings supplied to promote "The Guns of Navarone," so Ritz Theatre Manager Dick Williams made a "personal appearance" on the station to talk about the film. He also stenciled the main sidewalks with copy from "Guns" and an arrow pointing to the theatre. Catholic chui-ches in Tiffin assisted when Williams played "Francis of Assisi" allowing him to staple 1,500 bulletins with coupons, on which he received excellent return. Schools also were dismissed early so that students could attend the showing. Pass Deal With Radio Phil Thorne has come up with a real Saturday matinee booster. The radio station in Canandaigua, N. Y., has set up a 15-minute program every Saturday morning with two local stores as sponsors. The Playhouse Theatre receives free amiouncements during this program, giving the title of the movie and the fact that ten free passes to see it will be awarded at the store. The cost to the theatre is ten passes. Churches Aid 'Assisi' Two Cortland, N.Y., Catholic chmxhes gave "Francis of Assisi" a big boost for Manager Bob Anthony at the State Theatre by placing window cards on their bulletin boards and making announcements from the pulpit and in their Sunday bulletins. "Konar Is Featured "Kanal," the Polish-made prize-winning film about the horror and desolation of war, was featured at the DeWitt Theatre in Bayonne, N.J., on a Wednesday and Thursday. Billed with it was "The Coronation of Pope John XXIII" and "Festival Days of the Nations." $1,000 for Art Students Art students of San Francisco were invited to submit paintings on the life and times of Jesus Christ in a contest in behalf of "King of Kings." Prizes totaled more than $1,000. Film Exhibition . . . (Continued from preceding page) tackle ideas and subjects impossible for individual units. Local interest was high in the exhibition A small auditorium, seating eight persons, wos set up in the lobby, where patrons could view the amateur films. of "The Changing Years," a film produced by the Brevis group, which showed pictures of Wood Green as it looked in 1619 when its population numbered 50, and other pictures showing development of the city to its present 50,000 population. The film included drawings of the Chapel of Ease / opened at Jolly Butcher's Hill in 1844 and ? another of Chesser's Forge, one of the earliest buildings in the locality. The St. James unit showed "Landmark," illustrating the planning and building of the Wood Green Civic Center, and film sets for "Civil Defense in Action," which the group is making for the Middlesex County civil defense organization. Group 14 exhibited its film "Satanist," and others under production. The result of the festival was tremendous goodwill for the theatre and a newly stimulated interest in both amateur film production and current theatrical features. Pressbook Teasers Posted About Town Here's an inexpensive, but effective, idea that can be utilized on virtually any picture in any situation. It was used by Tom Keating of the Capitol Theatre, Ilion, N.Y., on "The Naked Edge." Keating cut out every teaser ad from two pressbooks, a total of 42 ads, and wrote in the playdate and theatre. Using tack cards, Keating placed the teaser ads on lamp posts around town, where they attracted considerable attention. He also arranged with a local hardware store to display a flashing red light in its window with a tie-in sign reading: "When the Red Light Flashes at the Capitol Theatre. It's the Last 13 Minutes of 'The Naked Edge.' When the Red Light Plashes on the Dashboard of Your Car, It Could Mean Trouble With Your Battei-y. Check on Battery Prices Today." — 22 — BOXOFFICE Showmandiser :: Feb. 5, 1962 •
Summer Festival Proves Good Promotion Chance When a summer festival was scheduled in Ogdensbui-g, N.Y., at the same time that Manager Dan Jones of the Strand Theatre had scheduled "Voyage to the Bottom of the Sea," Jones joined the competition to promote his attraction. He promoted a U-Haul trailer from a local dealer, made an A-board to fit it. Then, he posted a six-sheet on "Voyage" on each side of the board with playdate and theatre copy. Jones used his small foreign car to pull the trailer, making the trailer look huge ui comparison. The trailer was entered in the festival paiade and was driven all over town. Jones had his candy girl selling popcorn from a table under the marquee to the parade spectators. Jones also has promoted two nice giveaways for the Strand. For his Halloween show last fall he gave away a 1953 model car and got good newspaper coverage. For a Saturday afternoon show, he promoted a n-inch television set to be given away. Why Not Lay Out Your Own Ad . First imE. . Or Change the Copy? -$1 in' 'Paradise' Ticket Gimmick Robert L. Howell, Palace at Norwich, Conn., sent an aide through the downtown section between 6:30 and 8:30 one evening during the run of "Bachelor in Pai-adise," the aide wearing a dark topcoat with bachelor button in his lapel. Persons walking up to him and saying, "Ai-e you the mystery 'Bachelor in Paradise'?" received guest tickets. Polo Sets to 350 Kids Norman Chasey of the Jewett City, Coim., State Theatre gave free polo ball sets to first 350 children attending a recent Saturday matinee performance. REEVES THEATRE starts Sunday May 31st WE'RE LIARS!! LAST WEEK WE ANNOUNCED THE 4TH AND FINAL WEEK OF THE GAYEST HIT IN YEARS . . . BUT YOU KEPT COjyiING AND LAUGHING AND RA VING. WE'RE HAPPY... TO ANNOUNCE THAT YOU AGAIN HAVE FORCED US ^ TO HOLD THIS SPICY, HILARIOUS COMEDY . . . WE LOVE YOU!!! WE'RE KEEPING THIS FABULOUS DAME ISe" 5th WEEK Theatre-Level Ads [/ Some managers do not hesitate to change the copy of pressbook layouts to better sell an attraction to the public; some even revise the illustrations or create brond new ones. This is good, as studio and distributor advertising directors point out, since they freely admit their general appeal type layouts often will not click in a specific situation as effectively as individual copy will. TOHAVE HIS OR H«^';|*''„£,ald excess I I WANTED Reproduced here are revised and original ads which hove reached Showmondiser during the last year. Bob Corbitt, publicity-advertising director for Paramount Gulf Theatres, New Orleans, felt thot the pressbook material didn't fully describe the special process in which "September Storm" was filmed, so he changed it as shown in the five-column ad at top. The 2-col. 9-inch ad on "Auntie Mame" is the work of Irwin Mumford, manager of the Reeves Theatre in Elkin, N.C., for Statesville Theatre Corp. The 3-col. 6-inch od "We're Liars" comes from the Springfield, III., Roxy. Expressed in earthy everyday English, the ad vividly hails o holdover. Monoger Camillo of the Tower in Milwaukee prepared the smaller (2 cols.) ad at bottom left on "One Plus One." It ron in the Sentinel there, but the Journal turned it down as too frank! The "Wanted" type ad was made up by Gerry Drew, manager of the Hill Theotre in Monterey, Calif., when he felt the pressbook material didn't hove the punch he felt "Too Many Crooks" needed. ROSMIMD RUSSELL I I I For Committing Outrageous Comedy and High Hilarity •• TERRY THOMAS • I S'.„ M.,." •T.m Th.„.- „J S|„' M.,j„ .', {, I ti,.;,,.,i:;zr.':;.'""- ''•' "•^i'r.'Har .'REWARD *" tVtMMG OF «rf.llOAR)l6 I UUGHS I »'» 6RANP larceny, IndeeiU DOOlMrCROQKS I I-; s-"---— I Extra Screen Goodies- IM» WInniii, "MtSCHIEF MAKERS -UraE »0-PE»ED"_c«lof CartOT I NEWS _ WEI ruKma _ fuei cofhi BOXOFFICE Showmcmdiser Feb. 5, 1962 — 23
Page 1 and 2:
paid FEBRUARY 5, 1962 /he TuAe er i
Page 3 and 4:
nternational Acclaim Follows Premie
Page 5 and 6:
' ^a^ o/-tAe /Tl&tion ricti^^ i/idu
Page 7 and 8:
8 AA Releases Are Set For Feb.-July
Page 9 and 10:
THE VIEW IS SO GREAT IT'S MAKING HI
Page 11 and 12:
• nine here, - Trans-Lux Will Inv
Page 13 and 14: ! AIL MOTION PICTURE EXHIBITORS ARE
Page 15 and 16: HOW TO WIN NEW PATRONS And Cultivat
Page 17: Ziv-UA. Inc., to Distribute Own TV
Page 20 and 21: —— View From the Bridge' Is Sma
Page 22 and 23: . . Herb . . 'Wayne . . ALBANY '£h
Page 24 and 25: . . Sam . . John . . . George . . J
Page 26 and 27: : Editor Christiansen Makes Good Ac
Page 28 and 29: — ( I i eOW DOTH the wind blow in
Page 30 and 31: — — — —— — — 'El ad'
Page 32 and 33: . . . Visiting . . Frank . . SAN FR
Page 34 and 35: il NY TIME is a GOOD TIME to read a
Page 36 and 37: . . Wally . . "The . . Susan CHICAG
Page 38 and 39: HONORED BY FOUR "BOSSES"—Mrs. Bea
Page 40 and 41: . . The MEMPHIS H bout 40 patrons w
Page 42 and 43: , . . The . . Howard . . . . Jack
Page 44 and 45: . . . . Amelia . . Ignacio DALLAS ^
Page 46 and 47: Guard your family! Fi^ht cancer wit
Page 48 and 49: . . Parley MINNEAPOLIS pioneer Thea
Page 50 and 51: . . Marie . . Mrs. . . Bob If OMAHA
Page 52 and 53: . . . Also . . . . Police CINCINNAT
Page 54 and 55: DETROIT Tt was good to have word fr
Page 56 and 57: How to Make Theatre Pay in Highly C
Page 58 and 59: V\^HICH JOB >A/OULD YOU TAKE? If yo
Page 60 and 61: Michel . . With . . Kerry . . Speci
Page 62 and 63: . OTTA\MA Tfing of Kings" was doing
Page 66 and 67: — . . Roller Downtown First Run F
Page 68 and 69: REVIEW DIGEST AND ALPHABETICAL INDE
Page 70 and 71: . . . CD . . FEATURE CHART The key
Page 72 and 73: — hodn ever — 5- XHIBITOR HAS H
Page 74 and 75: . . Misguided . . Some but FEATURE
Page 76: OJ CU OJ "^ J ^ .-ti E 3 tiO (U S a
show all

ynduA^

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?