Annual Report 2002 - Agfa
Annual Report 2002 - Agfa
Annual Report 2002 - Agfa
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”<br />
Many photographers who switched to digital, still demand a print of their images.<br />
People want a nice picture to put in their wallets or in a frame. I know I do. For this<br />
purpose my colleagues and I reorganised the AGFAnet online print service in <strong>2002</strong>.<br />
Photo enthusiasts can now easily order high quality hardcopy prints at<br />
“<br />
a competitive price.<br />
Andrea Ohl,<br />
Marketing Manager E-Commerce Consumer Imaging, Germany<br />
Consumer Imaging<br />
In <strong>2002</strong>, sales of Consumer Imaging, comprising Film, Finishing and Lab Equipment<br />
units, fell by 12.5% compared to the previous year. Excluding the sales of digital<br />
cameras and scanners (CDI), discontinued at the beginning of <strong>2002</strong>, the decline in<br />
turnover was limited to 5.2% and is explained by the effects of the business cycle<br />
and the ongoing transition from analogue to digital imaging.<br />
Thanks to the positive impact of the Horizon plan and the improved availability of<br />
the digital minilabs in <strong>2002</strong>, Consumer Imaging succeeded – in spite of the tough<br />
market conditions – in a significant improvement of its result. Compared to the<br />
previous year, Consumer Imaging's operating result before restructuring charges<br />
increased from -12 to almost 31 million Euros.<br />
Digital imaging drives the growth of the Consumer Imaging market<br />
While traditional photography with film still constitutes the clear basis for the consumer imaging<br />
market, digital systems are the growth engine. This applies not only to cameras but also to the<br />
digital lab equipment on which the captured images are processed. In fact, the technology<br />
changeover is taking place considerably faster with lab equipment than with cameras. As one of the<br />
world’s leading suppliers of lab equipment, <strong>Agfa</strong> is very actively involved in this technology change.<br />
27<br />
<strong>Agfa</strong> annual report <strong>2002</strong>