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Annual Report 2002 - Agfa

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”<br />

Many photographers who switched to digital, still demand a print of their images.<br />

People want a nice picture to put in their wallets or in a frame. I know I do. For this<br />

purpose my colleagues and I reorganised the AGFAnet online print service in <strong>2002</strong>.<br />

Photo enthusiasts can now easily order high quality hardcopy prints at<br />

“<br />

a competitive price.<br />

Andrea Ohl,<br />

Marketing Manager E-Commerce Consumer Imaging, Germany<br />

Consumer Imaging<br />

In <strong>2002</strong>, sales of Consumer Imaging, comprising Film, Finishing and Lab Equipment<br />

units, fell by 12.5% compared to the previous year. Excluding the sales of digital<br />

cameras and scanners (CDI), discontinued at the beginning of <strong>2002</strong>, the decline in<br />

turnover was limited to 5.2% and is explained by the effects of the business cycle<br />

and the ongoing transition from analogue to digital imaging.<br />

Thanks to the positive impact of the Horizon plan and the improved availability of<br />

the digital minilabs in <strong>2002</strong>, Consumer Imaging succeeded – in spite of the tough<br />

market conditions – in a significant improvement of its result. Compared to the<br />

previous year, Consumer Imaging's operating result before restructuring charges<br />

increased from -12 to almost 31 million Euros.<br />

Digital imaging drives the growth of the Consumer Imaging market<br />

While traditional photography with film still constitutes the clear basis for the consumer imaging<br />

market, digital systems are the growth engine. This applies not only to cameras but also to the<br />

digital lab equipment on which the captured images are processed. In fact, the technology<br />

changeover is taking place considerably faster with lab equipment than with cameras. As one of the<br />

world’s leading suppliers of lab equipment, <strong>Agfa</strong> is very actively involved in this technology change.<br />

27<br />

<strong>Agfa</strong> annual report <strong>2002</strong>

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