2003-2004 - Cgglobal.com

An increasing proportion of prospective sales of CG are likely to be brand-driven.
With this objective, CG continues its efforts at prudent de-risking through a predominant
focus on its core competence, the electrical engineering sector and
attaining a respectable international presence.
CG has shown preparedness in meeting evolving customer expectations through its
initiatives of continuous product creation, product upgradation and new markets.
CG has translated this into a number of business-strengthening actions:
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In-house R&D efforts, supplemented by technological tie-ups and consultancy
arrangements for product and process upgradation
An accelerated launch of new products representing new conveniences
Shift in client focus from electricity boards to private sector utilities and
corporates
Re-direction of efforts of the Power Systems Group towards the spares, servicing
and refurbishing business, which returned higher margins
Co-branding products with international manufacturers for exports
Endorsing processes and practices through confidence-enhancing international
certifications
Widening reach across countries and deepening reach within existing economies
In 2003-04, the Company created 44 new products and significant variants of its
existing products. This supplemented the Company’s revenues during the year and
will be an avenue for future growth.
CG achieved breakthrough performance in the exports of Switchgear in the European
and Far East markets against stiff competition from international companies. A wider
international footprint will help the Company reduce its dependence on the fortunes
of a handful of economies. It will also help the Company leverage the evolving
standards in specialised markets, towards better products and superior services.
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