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EXHIBITIONREVIEW<br />

DenMit Trading. Remarked Mr Boris Loyez, International<br />

Sales Manager for Owandy, with a tinge of regret: “With the<br />

amount of enquiries that we are getting, I regret that I didn’t<br />

get a bigger booth and bring in our machine for a better<br />

demo. But we will be back in 2010 with a bigger booth and<br />

better exhibits.”<br />

However, there were also gripes from the exhibitors as well.<br />

Said Mr Milan Rajek, Managing Director of Bausch Articulating<br />

Papers: “IDEM is an important show for us and this year is no<br />

exception. We were expecting a better turn-out this time as<br />

compared to 2006 but I must say apart from Day 1, the rest of<br />

the days were generally disappointing in terms of visitors.”<br />

Conspicuously absence were the Thais and Vietnamese.<br />

Observed Heddie Ricci, General Manager of Bionnovation<br />

Biomedical: “We have a good share of visitors from India,<br />

Singapore, Malaysia and Indonesia but we didn’t get to see<br />

many Thais or Vietnamese attending this event.”<br />

IDEM — being an off-shoot of<br />

the more successful and<br />

illustrious IDS in Cologne,<br />

Germany — may find it difficult<br />

to emulate the immense success<br />

enjoyed by IDS but that should<br />

not stop it from aiming for the<br />

sky and developing its own<br />

characteristics<br />

The Vietnamese and the Thais have good reason to be<br />

absence as they have their own dental exhibitions in their own<br />

backyards, happening close to IDEM — April and May<br />

respectively. However, I believe that the absence of these two<br />

groups of visitors did<br />

not undermine the<br />

overall performance of<br />

the show.<br />

The Visitors<br />

Virtually all the visitors<br />

knew what they came<br />

for but there were some<br />

who came with an open<br />

mind and were<br />

pleasantly surprised<br />

with what they saw.<br />

Said Mr M. R.<br />

Chowdhury, General<br />

Manager (<strong>Dental</strong>) of<br />

UniMed Limited of<br />

Bangladesh: “I must say<br />

I am impressed with<br />

what I saw and I also<br />

managed to get in touch<br />

with some of the<br />

principals which I have been trying to meet up for quite some<br />

time.”<br />

Others like Dr Aris Sutanto from Indonesia and Dr Lilli Ann Dim<br />

Fernando from the Philippines were there to update themselves<br />

on the latest in the industry, as well as purchasing expendable<br />

products in bulks. “I am glad that I came as I am able to obtain<br />

first-hand information<br />

on the products that I<br />

have shortlisted for<br />

my clinic back home,”<br />

expressed Dr Lilli.<br />

Trade and Industry Minister Mr Lim Hng Kiang (center) officially opening IDEM 2008. On his<br />

right is Mr Oliver P. Kuhrt while Dr Benjamin Long is on his left. Dr Ng Jet Wei, Chairman of<br />

IDEM 2008 Committee, is standing first from the right and Dr Burton Conrod, President of FDI<br />

World <strong>Dental</strong> Federation is next to him.<br />

Seen on the<br />

showfloor, too, were<br />

personnel of military<br />

dental units from<br />

Singapore and the<br />

region. It was<br />

understood that<br />

several orders were<br />

being placed by these<br />

personnel for<br />

installation back in<br />

their military<br />

operations.<br />

Speaker Associate<br />

Professor Khalid<br />

Almas, for the Division of Periodontology at the University of<br />

Connecticut Health Center, School of <strong>Dental</strong> Medicine, also<br />

Analytical • Authoritative • Acclaimed<br />

For more information, email: info@pabloasia.com<br />

<strong>Dental</strong> <strong>Asia</strong> • May / June 2008<br />

49

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