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CORPORATEPROFILE<br />

Small and new as it might be<br />

but DenMit Trading is in no<br />

way hampered by that; on the<br />

contrary, it is systematically<br />

realizing its goals and<br />

growing from strength-tostrength<br />

Claudia confidently. Claudia also revealed that should<br />

opportunity arise, DenMit might look into “setting up a<br />

company” there.<br />

Already DenMit is carrying several established product lines,<br />

which are well-received by the dentists. Amongst them were<br />

Owandy, Rolence, Nouvag, just to name a few.<br />

But, being a young company, is it moving too fast and too far?<br />

Claudia thinks not. “I would say I am ambitious but not to the<br />

point of over-stretching ourselves. We take things one step at<br />

a time so that we don’t lose our focus and with the help of<br />

clients and associates, I am sure we heading in the right<br />

direction.”<br />

for nurses and/or dental assistants. “With technology advancing<br />

so rapidly, even the dentists have a hard time coping with it, let<br />

alone training or instructing their assistants on the handling and<br />

operation of the machines. So, this is where DenMit hopes to<br />

come in and assist in the training part, given our expertise in<br />

dental products.”<br />

In a Nutshell<br />

Small and new as it might be but DenMit Trading is in no way<br />

hampered by that. On the contrary, it is systematically realizing<br />

its goals and growing from strength-to-strength.<br />

Flexibility and variation of solutions are what dental<br />

professionals look out for nowadays, and DenMit understand<br />

these two areas perfectly. It is able to capitalize on its strength<br />

and nimbleness by adapting to circumstances better and turns<br />

things around quickly through its creative and customized<br />

digital dental solutions.<br />

As in the words of Claudia: “What set us apart from the others<br />

is that we don’t consider ourselves being just a product<br />

distributor or one that just provides technical support. We see<br />

ourselves as a clinical integrator because when we take on a<br />

project, we will assess it as a whole in terms of costs, technical<br />

support, as well as the product assurance.”<br />

Total concept — that’s the emphasis when one speaks to<br />

Claudia about DenMit Trading; and total concept may be the<br />

winning concept as the company aims to plug the needs of<br />

dental professionals. DA<br />

The Future<br />

Claudia sure has a clear vision of what<br />

holds for the DenMit in the future. “We are<br />

definitely looking at expanding our range of<br />

product lines so that we could offer our<br />

clients a more varied dental solution.” The<br />

company will be conducting market research<br />

on the type of products to bring in next.<br />

On the card, too, are two growth areas for<br />

dentistry — periodontics and aesthetic<br />

dentistry. Said Claudia matter-of-factly:<br />

“Currently, we are specialized in digital<br />

dental integrated solutions for general dental<br />

practitioners but in the middle to long run,<br />

we are looking at moving into periodontics<br />

and aesthetic dentistry. We foresee these<br />

two areas that have a huge potential for<br />

growth.<br />

According to Claudia, the company will also<br />

leverage on its technical support expertise<br />

by providing training and refresher courses<br />

Claudia Ng (right) with her principal, Boris Loyez, International Sales Manager of Owandy<br />

<strong>Dental</strong> <strong>Asia</strong> • May / June 2008<br />

17

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