annual report - Royal Haskoning
annual report - Royal Haskoning
annual report - Royal Haskoning
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enewal in the company<br />
<strong>report</strong> of the board of management<br />
still full of life after 125 years<br />
<strong>Royal</strong> <strong>Haskoning</strong>’s 125th anniversary in 2006 was the reason for festivities, but also for reflection about our own development<br />
and our role as a knowledge company in the 21st century. Thanks to constant renewal, we have reached the age of 125 and<br />
renewal will also be a condition for continuity in the future. After all, innovation stimulates us and enables us to tailor our<br />
services to our clients even better, and thereby also constantly augments our competitive strength.<br />
When people speak of innovation, it is mostly about technological renewal. But this definition is too narrow for us.<br />
Of course <strong>Royal</strong> <strong>Haskoning</strong> provides plenty of scope for personal initiative and new ideas, and this leads to many technological<br />
innovations. Some recent examples are the floating container crane, the Manchester Bobber, which converts tidal energy<br />
into electricity, and also DIAF, the digital permit application form, which has rapidly been taken up by a large number of<br />
government agencies and businesses.<br />
However, we believe in a broader approach to renewal that is not only aimed at technological innovation. The development of<br />
new forms of contract and collaboration is an example of transactional innovation. The scouting of new markets and the active<br />
promotion of good ideas and solutions, such as the proposal for a string of artificial reefs to protect the Dutch coast, is market<br />
innovation. And our one-company concept and international knowledge network are examples of organisational innovation.<br />
most important challenges identified<br />
A systematic innovation policy, incorporating these four dimensions of innovation, must be the motor for the permanent<br />
renewal that we are striving for. For this reason we also regularly draw up an inventory of our strengths and weaknesses as<br />
well as our opportunities and threats. Based on this we see four important challenges (see page 14).<br />
Our position in the labour market is stronger than might be expected given our size. In 2006 we were recognised as an employer<br />
in the top 50 of all employers in the Netherlands and in the top 100 in the United Kingdom. In view of the worsening shortage in<br />
the labour market, however, we must remain attractive as an employer. We are therefore aiming for enduring recognition of our<br />
position as an employer of choice. We regard a modern employment package and attention for diversity as prerequisites for this.<br />
We are seeing increasing demand from clients in the market for a single integrated partner who can guarantee the rapid<br />
completion of projects. With our one-company concept, we are well positioned to successfully respond to this. However, this<br />
is on the condition that we are prepared to think in terms of the programmes and total solutions that we can offer our clients<br />
instead of products and stand-alone projects.<br />
We will have to gain more experience with the latest ICT applications in order to make full use of the innovative strength of<br />
our people and our international network. Our level of ambition is high in this area but this means that we must not shrink<br />
from long-term investments.<br />
At the same time, the spread of our international network is not yet sufficient. We are still too small and are therefore<br />
lacking in effectiveness in a number of markets. We can make better use of the opportunities for extra growth in turnover by<br />
converting project offices into permanent offices in promising markets.<br />
>> full of life after 125 years through constant renewal<br />
>> development of systematic innovation policy<br />
>> four most important challenges identified<br />
15<br />
<strong>annual</strong> <strong>report</strong> 2006 >>