FLASH issue 16 - Tridonic connection technology

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Project Conveying the right image Light emitting diodes are proving to be the ideal choice for retail outlets. In the flagship store of Apivita, LED modules can be found not only on the shelving but also behind a light diffuser ceiling. TALEXXstrip P521-2 and TALEXX EOS P212 for impressive versatility 300 products are presented over three floors. The attractive packaging in vibrant colours reflects the brand image. The three products lines are beautifully displayed by a sophisticated lighting system that is also kind to the sensitive ingredients. Portraying the image Dimitris Naskias from the Athens office of DIAUC was tasked with planning the lighting system. The renowned Greek planning office sees light as an art and has therefore focused on aesthetic lighting solutions that have outstanding cost/performance ratios, meet user needs and also take account of ergonomic aspects. Their work is based on extensive know-how in all areas of lighting technology. This covers conventional lamps, light emitting diodes and fibre optics, RGB colour mixing and Natural beauty High-quality natural products are increasing in popularity in the cosmetic and wellness sector. The success of the Apivita brand is excellent evidence of this trend. This Greek company was founded in 1979 and specializes in health products for the face, body and hair, paying enormous respect to the traditions of Greek aromatherapy, with only natural lighting management. DIAUC is an expanding company involved in a large number of projects including offices, shops, restaurants, bars, cafes and domestic premises. For these projects it has long relied on the expertise of TridonicAtco for ballasts, lighting control components and LED modules, and was able to convince Apivita of the benefits of these innovative products. Mediterranean ingredients being used. The soaps and shampoos are based largely on bee products such as honey, pollen, Royal Jelly and propolis. Natural oils and extracts from plants, fruit and vegetables are also used. These high-quality natural products are sold mainly through more than 4,000 drugstores in Greece. Apivita is now the market leader in Greece and is expanding its activities worldwide. Its product lines will be offered in selected stores and spa centres in 16 countries. DIAUC listens closely to what the customer wants, so its lighting concept for this prestigious store reflects Apivita’s corporate philosophy. The general lighting provides soft, calm, relaxing light in warm colours, while the products are highlighted on the shelves in daylight white by TALEXXstrip P521-2 LED modules. The specific properties of the LED are of great benefit here. Their light for example does not contain any ultraviolet or infrared radiation, and because they produce very little heat This success has given rise to some new ideas for marketing the products. To convey the philosophy of the company and the benefits of its products more effectively, Apivita opened its first flagship store in 2006 in Kolonaki, a district of Athens near the city centre. the modules can be attached directly to wood. The compact dimensions of the LED also played an important role here as the strips could remain unobtrusive. These are controlled by electronic TALEXXconverter K211 or TALEXXcontrol C004 PWM amplifiers from TridonicAtco. Project data Further information: www.tridonicatco.com Reference projects Owner: Lighting concept: Apivita Dimitris Naskias, DIAUC (Athen) 14 www.tridonicatco.com FLASH Issue 16
The Apivita flagship store in the centre of Athens is a fascinating showcase for lighting design Dramatic lighting The top floor of Apivita’s flagship store called for a special solution because of its low ceiling. A Barrisol stretch ceiling is used here to provide uniform and pleasant lighting. The ceiling is backlit by TALEXX EOS P212 daylight white LED modules, each comprising five TALEXXchain 511 units, instead of fluorescent lamps to achieve the necessary uniformity despite the shallow mounting depth. The overall effect is helped by the wide 140° beam angle of the light emitting diodes. Fingertip control The easy-to-use x-touchBOX from TridonicAtco has been installed for lighting management and for selecting different lighting scenes. The ballasts can be individually controlled, faded and monitored. However, the installation is programmed to run through all the scenes automatically so there is no need for anyone to worry about controlling it. The light is switched on and off automatically to coincide with opening hours. What’s more, the window display lighting offers a different dynamic atmosphere on a Saturday evening from that on a Sunday evening. Accent lighting is provided by hand-made spotlights on the ceiling. These spotlights are equipped with low-voltage halogen lamps and electronic TE one4all transformers from TridonicAtco. In the shop window the natural products are highlighted by RGB lighting from T8 fluorescent lamps in red, green and blue operated with digital dimmable PCA EXCEL one4all ballasts. The two additional floodlights are controlled via DALI 3-RM-C modules. Positive feedback The Apivita flagship store in Athens has been impressing customers with this successful lighting system for a year now. In view of the positive feedback the concept of exclusive lighting moods will be extended to the other Apivita stores. Natural beauty will then shine out in many different places thanks to innovative TALEXX components from TridonicAtco. x-touchBOX TALEXXconverter K211 TALEXXcontrol C004 FLASH Issue 16 www.tridonicatco.com 15
Page 1 and 2: FLASH Issue 16 • 2007 Setting ano
Page 3 and 4: The whole spectrum of light. From b
Page 5 and 6: Performance • Digital dimming •
Page 7 and 8: Temperature at the smoothing capaci
Page 9 and 10: Since January 2007, the company has
Page 11 and 12: Business TridonicAtco - more than a
Page 13: These include chillers for the food
Page 17 and 18: The first course was entitled “Pr
Page 19 and 20: Highlights for attracting attention
Page 21 and 22: Product Small but with great respon
Page 23 and 24: PC PRO ballasts guarantee long life
Page 25 and 26: TALEXX. The next dimension in light
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Page 29 and 30: EC and OMBIS ballasts for outdoor a
Page 31 and 32: Technology LED safety redefined Per
Page 33 and 34: REC ScanCell is so impressed by the
Page 35 and 36: TALEXXstrip P521-2 modules ensure c
Page 37 and 38: This auto-reset function is particu
Page 39 and 40: TridonicAtco and Wennerström Ljusk

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