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<strong>ESD</strong> FELLOW PROFILE<br />

Robert J. Buckler, PE, F<strong>ESD</strong>, on His Retirement<br />

Robert J. Buckler accepts <strong>ESD</strong>’s Rackham<br />

Humanitarian Award, the most prestigious<br />

award given to a member of the Society <strong>for</strong><br />

his/her humanitarian achievements.<br />

here’s something to<br />

be said <strong>for</strong> being with<br />

the same company <strong>for</strong><br />

more than 30 years,<br />

and <strong>ESD</strong> Fellow, Past<br />

President and Rackham<br />

Humanitarian Award<br />

Recipient Robert J.<br />

Buckler’s career with DTE Energy as<br />

Detroit Edison’s President and Chief<br />

Operating Officer is no exception.<br />

Having just retired in December<br />

2008, Mr. Buckler took a look back<br />

at his career and shared some of his<br />

hard-earned wisdom.<br />

A graduate of the University of<br />

Michigan with bachelor’s and master’s<br />

degrees, Mr. Buckler’s first job was in<br />

Newport News, New Jersey, working<br />

on the U.S.S. Eisenhower and U.S.S.<br />

Nimitz. He came back a year later to<br />

the U of M to get his doctorate, but<br />

got a job offer from Detroit Edison<br />

that was too good to pass up. Mr.<br />

Buckler started out doing high-tech<br />

consulting to help upper management<br />

make decisions on projects involving<br />

new plants and making modifications<br />

to existing ones.<br />

From there, he went to the<br />

Monroe power plant and into the fuel<br />

supply arena to work on long-term<br />

planning and the procurement of<br />

fuel. That position led to another—<br />

more prestigious one—helping<br />

build the Fermi power plant on Lake<br />

Erie. Not only was he in charge of<br />

planning, but this was also his first<br />

supervisory job and he was leading<br />

a department of 125 people. Organization<br />

was key. “We had to build it<br />

on paper first and bring all of the<br />

elements together,” he said.<br />

His next position took him into<br />

customer service <strong>for</strong> a year, where<br />

he gained experience in credit and<br />

collections, among other things. Mr.<br />

Buckler said it was a huge storm in<br />

1991 that led to a major call center<br />

development: Voice Response Units<br />

(VRUs). “Six hundred thousand<br />

people were without power and we<br />

did not have an automated system,”<br />

he said. “After that, we were more<br />

powerful because we went from<br />

being able to process 2,500 calls an<br />

hour to handling 50,000 an hour.<br />

We were better able to find out how<br />

many people were without power<br />

and where they were. It mobilized<br />

us.” Mr. Buckler also helped consolidate<br />

six small call centers into one<br />

centralized location in Southfield.<br />

In 1998 he became Group<br />

President of DTE Energy’s energy<br />

distribution line and in 2005 was<br />

named President and Chief Operating<br />

Officer of Detroit Edison, which at<br />

the time was 70% of DTE Energy.<br />

As a “side job,” as he called it, Mr.<br />

Buckler was asked to help integrate<br />

MichCon when DTE Energy acquired<br />

it in 2000.<br />

Robert Buckler with Roger Penske, the owner<br />

of the Penske Corporation<br />

Mr. Buckler greets Wayne County Executive<br />

and <strong>ESD</strong> Board member, Robert Ficano.<br />

Of course, being involved with<br />

DTE Energy means Mr. Buckler has<br />

a story from the 2003 blackout. “I<br />

had just given a speech in Livonia<br />

and had gotten in my car. Since I<br />

was in the habit of listening to books<br />

on tape and not the radio, I had no<br />

idea there was a blackout,” he said.<br />

“I got home, found out, and had to<br />

head downtown, which took me two<br />

hours.”<br />

After 32 hours and a few<br />

catnaps in the office, power was<br />

finally restored. Keeping things in<br />

perspective, Mr. Buckler explained<br />

that dealing with the blackout wasn’t<br />

as bad as other outage situations.<br />

“Regular storms are harder to get<br />

back on-line than the blackout was.<br />

There’s just so much damage and<br />

debris during storms and during<br />

the blackout, we just had to worry<br />

about getting everyone back on in an<br />

orderly fashion.”<br />

14 | Technology Century | APRIL–MAY 2009

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