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Draft Final Report, 19 th July, 2012 PART III STRATEGIC PLANNING FRAMEWORK MONTSERRAT TOURISM DEVELOPMENT PLAN 2012 – 2022
Draft Final Report, 19 th July, 2012 13. SUCCESSFUL TOURISM DEVELOPMENT – IMPORTANCE OF INFRASTRUCTURE As illustrated on the following diagram, Montserrat’s tourism sector is composed of environment based natural attractions, facilities, amenities, services and supporting economic infrastructure. In looking at the island’s tourism sector it is important to distinguish between: ‣ the primary tourism attractions – natural environment, cultural heritage, etc. ‣ the economic infrastructure – air and sea ports, roads, utilities, telecommunications ‣ the tourism services and facilities – access transport, accommodation, restaurants ‣ the enabling environment – institutional arrangements, regulations, human resource development, etc. ‣ sector management – destinations marketing, research and statistics, product development, etc. The primary tourism attractions, economic infrastructure, supporting facilities & services, enabling environment and sector management are interdependent in several ways: (i) (ii) (iii) if the primary attractions are or become severely impaired by environmental damage or overuse, etc. – the raison d’etre for tourism facilities disappears conversely, the primary attractions can effectively attract tourism only if there is adequate supporting facilities and services available underpinning the tourism facilities, it is necessary to have: − the economic infrastructure of roads, airports, seaports, utilities − − the enabling environment of appropriate institutions, regulations, etc effective sector management covering policies and planning, destination marketing etc. Successful tourism requires many different components to be in place before there is a ‘competitive’ product on offer in the marketplace. The implication is that a deficiency in any one component will undermine the capacity of Montserrat to meet the expectations of tourists. Fundamental Importance of Economic Infrastructure Adequate infrastructure is essential for successful tourism development. Airports, seaports, roads, utilities and telecommunications are all components of the infrastructure which must be in place before there can be successful and sustainable development of tourism. Infrastructure the Key to Tourism Development on St. Kitts For many years prior to the mid 80’s, international tourist arrivals to St. Kitts were about 30,000 annually. The construction of the new International airport facilitated direct international flights to the island. By 1995, some ten years later, international tourist arrivals were about 80,000 and are now (2011) not far off 100,000. However, it is important to note that although economic infrastructure is a necessary condition for successful tourism development, it is not a sufficient condition. Other factors also have a determining influence, particularly access transport and sound sector management in Montserrat’s case. MONTSERRAT TOURISM DEVELOPMENT PLAN 2012 – 2022 49
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