downloadable - Visit Montserrat
downloadable - Visit Montserrat
downloadable - Visit Montserrat
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Draft Final Report, 19 th July, 2012<br />
Chart 23.1: Achieving Sustainable Benefits<br />
VISION STATEMENT AND SUSTAINABLE BENEFITS<br />
POLICY OBJECTIVES<br />
ECONOMIC SOCIAL/CULTURE ENVIRONMENTAL<br />
INCOMES EMPLOYMENT COMMUNITY GOVT. REVENUES<br />
INCREASED TOURISM REVENUE<br />
MORE<br />
VISITORS<br />
INCREASED<br />
EXP/HEAD<br />
LONGER<br />
STAY<br />
Expand<br />
& diversify<br />
tourism<br />
product<br />
Enhance<br />
tourism<br />
attractions &<br />
amenities<br />
Upgrade<br />
quality and<br />
service<br />
standards<br />
Reorganise &<br />
strengthen<br />
institutional<br />
arrangements<br />
Focused &<br />
cost<br />
effective<br />
marketing<br />
Access<br />
services &<br />
visitor<br />
facilitaties<br />
Better<br />
sector<br />
management<br />
STRATEGY AND ACTION PROGRAMMES<br />
86<br />
MONTSERRAT TOURISM DEVELOPMENT PLAN 2012 – 2022
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