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12 Introduction<br />

Chief Executive’s Statement<br />

Our strategy<br />

Continued<br />

Summary<br />

Mission<br />

We exist to plan, design and enable<br />

capital programmes.<br />

Vision<br />

The Group intends to be the world’s best<br />

infrastructure consultancy.<br />

Strategy<br />

Objective<br />

The aim of the Group is to maximise shareholder<br />

return over the long term.<br />

Scope<br />

The Group will operate as a multi-local,<br />

multi-skill consultancy. We will continue to<br />

evolve world-class skills in infrastructure-related<br />

disciplines. We will focus these skills in selected<br />

home geographies where our full capability can<br />

be brought to bear.<br />

Advantage<br />

Our breadth and depth of skills give us the ability<br />

to deliver simple solutions to complex questions.<br />

The reputation we build will attract employees<br />

and customers worldwide. We will help to deliver<br />

the changes demanded of infrastructure in<br />

a carbon critical world.<br />

WS <strong>Atkins</strong> plc Annual Report 2008

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