Lublin 2016 – Appendix - Kultura Enter

Endorsement of the ECC Lublin 2016 project
by business communities
Business
support
While working on the First Application, the ECC team launched talks with business communities in
order to undertake joint promotional actions.
After Lublin’s short-listing, Mariusz Sagan, the mayor’s economic adviser, initiated a workgroup to
create a long-term cooperation strategy. It comprises representatives of culture and entrepreneurs and
its aim is to develop a long-term cooperation strategy. The idea is based on dialogue, the main principle
of the ECC. The workgroup has met a few times during a series of workshop and meeting, for
example with Rose Fenton, in order to create a list of actions that can be jointly implemented.
The four main aims of the activities have been defined as follows:
• getting to know cultural and business communities
• business communities’ participation in creation of culture
• improvement of culture drivers’ competencies in the field of management of cultural projects and
institutions
• appreciation of the involvement
The following projects will be implemented during the first stage:
• joint workshops and debates concerning creativity and enterprise (e.g. NetDay)
• business people be on the advisory bodies of cultural institutions;
• inclusion of a prominent European business person in the European College of Culture;
• honouring of business community members involved in cultural development during the annual
City of Lublin Culture Gala, starting in 2012
• establishment of an award for the most innovative, most enterprising and best-managed cultural institution
in the city and the region;
• business people sitting in committees responsible for commissioning artworks.
In April and May numerous representatives of cultural institutions and organisation of entrepreneurs
and employees will take part in series of talks and workshops. The meetings will aim to find out about
each other’s needs, expectations and competencies.
The meetings will lead to development and implementation of long-term cooperation projects (for instance
through pilot projects). We estimate that we will have these ideas implemented in 8-10 years
and by 2020 we will be able to evaluate whether the relations are solid and the cooperation between
the sectors is real.
If Lublin’s bid for the title of Capital of Culture is successful, the workgroup will:
• promote the idea of the ECC in business communities in Poland and Europe through a network of
ECC Ambassadors (from 2012);
• develop strategies of fund acquisition for the 2016 programme (starting in 2012);
• support the 2016 project with project management know-how (starting 2011).
The principles of empathy, ecology, effectiveness, and experiment already present in the ECC project
will be supplemented by enterprise and social responsibility.
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