Undergraduate Prospectus 2013 - University of Winchester

“I knew Winchester was the place for me
because it was small and friendly but at
the same time big enough to have fantastic
resources for its psychology students,” says
Heather Withycombe, a Year 3 Psychology
student from Epsom in Surrey. “The
department as a whole is very supportive,
ensuring the best experience possible.
“The fact that I could study aspects of
consumer psychology was also a big factor
for me. It is the topic area I am most
heather withecombye
interested in, and Winchester not only
offered me the chance to explore it further
but also have a lecturer that researches in the
area, which is invaluable.
“I have already started my Final Year
Project focusing on gender in advertising
and how this affects buying habits. I will
create my own advert using stills and devise
a questionnaire based on the Stereotype
Content Model (SCM). I find this fascinating
BA Psychology
as it is something everyone can relate to and
understanding consumer behaviour will have
a lot of benefits in some of the careers I am
considering, like marketing and advertising.
“Winchester is a great university and I feel
prepared coming out into the job market. I
am confident my degree will open a lot of
doors for me.”
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