Undergraduate Prospectus 2013 - University of Winchester

Digital Media Design BA (Hons)
Digital Media Design BA (Hons)
Digital Media Design at Winchester is an
innovative, practical programme of study
that allows students to develop into
imaginative designers with a good level
of technical understanding. There is an
emphasis on teamwork and collaboration
that mimics industrial practice.
Programme content
Throughout the programme, students
are encouraged to challenge current
design practices and styles in order to
develop their own personal approach
to design informed by and responding
to the latest ideas. From the outset of
the programme, students develop an
online portfolio that allows them to
demonstrate and challenge their creative
ability as a means to chart their progress
throughout their studies.
In Year 1, students share a common
programme of study with BSc Digital
Media Development. This is a parallel
programme that goes further into
the application of technology in the
production of digital media artefacts. The
core theme of Year 1 is based around the
design and development of websites and
the principles of interactivity.
In Year 2, students develop practice in
one of the following areas: web and
interactive media design; animation
and game design; and design for
portable media.
Although there are many crossover points,
this focus enables students to explore a
particular design ideology whilst building
their confidence and expertise in a more
defined area of practice.
Students in Year 3 continue in their
specialist area whilst being given the
opportunity to study business practice
within the creative digital media industry.
These core business skills help the student
enter the industry as both a practitioner
and as an entrepreneur.
Modules:
Year 1
• Creative Practice 1 and 2
• Technology 1 and 2
• Processes 1 and 2
• Critical Skills 1 and 2
Year 2
• Specialisation 1 and 2
• Technology 3
• Processes 3
• Enterprise Studies 1
• Critical Development 1 and 2
Year 3
• Negotiated Task 1
• Negotiated Task 2
• Enterprise Studies 2
• Critical Voice
Careers
Graduates work as designers within
industries such as Internet and interactive
media creators, game design, animation
and some aspects of broadcast media.
Students could start their own firm as
a creative technologist or entrepreneur.
The programme also provides a firm
grounding for postgraduate study or
further training.
Fact File
SINGLE HONOURS
UCAS codes: W280 BA/DMD
Typical offer: 260-300 points
International Baccalaureate: 25 points
Degree duration:
3 years full-time 6 years part-time
If English is not your first language:
IELTS 6.0 (including 6.0 in writing) or a TOEFL
iBT score of 87 or equivalent
Selection process: Suitable applicants are
required to attend an interview
For more information about entry
requirements see pages 166-167
Find out more – order a course leaflet
or download one from our website
www.winchester.ac.uk/courses
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk
74 Undergraduate Prospectus 2013