Undergraduate Prospectus 2013 - University of Winchester

Business Management
with Marketing BA (Hons)
Business Management with Marketing
at Winchester develops a student’s
understanding of marketing as a general
business philosophy and as a specialist
function within organisations.
Programme content
Business Management with Marketing
at Winchester is an optional pathway of
the Business Management programme.
Students choosing this pathway will have
this specialisation reflected in the title
of their degree. Students do not need
to commit to this pathway until they
have completed Business Management
at Year 1. By this time, students have a
good foundation in the study of Business
Management, and are able to make an
informed choice.
Understanding who are the customers of
an organisation, and responding to their
needs, is at the heart of modern business
practice. In an ever more international
and competitive environment,
organisations need to be market focused,
flexible and adaptable. The Marketing
pathway is appropriate for those seeking
to develop a career within the range of
roles that are encompassed within this
broad field.
Work placement
Students have the opportunity to spend
a year on a paid work placement in a
business organisation.
Modules:
• Project Managing Marketing
• New Media Marketing
• Building Marketing Relationships
• Global Marketing
Careers
The pathway provides the foundation
for a career in the specialist field of
marketing, including areas such as
advertising, public relations, corporate
communications, brand management,
market research or market analysis. The
pathway also provides the foundation for
more general management roles where
marketing is an important element.
Graduates may choose to further their
professional development by undertaking
postgraduate study.
Business Management with Marketing BA (Hons)
SINGLE HONOURS
UCAS codes: N2N5 BA/BUSMar
Typical offer: 280-320 points
International Baccalaureate: 26 points
Degree duration:
3 years full-time 4 years full-time (sandwich)
6 years part-time
If English is not your first language:
IELTS 6.0 (including 6.0 in writing) or a TOEFL
iBT score of 87 or equivalent
For more information about entry
requirements see pages 166-167
Find out more – order a course leaflet
or download one from our website
www.winchester.ac.uk/courses
Course Enquiries and Applications
Telephone: +44 (0) 1962 827234
Email: course.enquiries@winchester.ac.uk
Fact File
Undergraduate Prospectus 2013 93