Undergraduate Prospectus 2013 - University of Winchester

A selection of our expertise
Focus on
Winchester Business
School
The Winchester Business
School is a member of the
United Nations’ Principles
of Responsible Management
Education (PRME), an initiative to
inspire and champion responsible
management education, research
and thought leadership globally. It
was only the thirteenth business
school in the UK, and one of
currently just 500 business schools
worldwide, to play an active role
in PRME.
The Business School is based at
West Downs and offers great
facilities for teaching and learning,
including the Trading Room, which
simulates the life of a stock market
trader, and the Baylis Business
Breakout Room, which enables
discussions to be recorded with
a view to protecting intellectual
property.
Professor Mark Lowman
Mark is Head of
Management
at Winchester
Business School.
His areas of
interest are
innovation
management,
entrepreneurship
and strategic change. Mark’s research
interests include assessing the
effects of outsourcing innovation,
industry-academia collaborations
in the teaching of creativity and
innovation, and the development of
sustainable innovation capacity in
small entrepreneurial businesses.
Dr David Birks
David is Professor
of Marketing in
the Department
of Management.
His teaching
interests are in the
fields of marketing
research and
luxury brand
management, particularly as they
relate to fashion marketing. David’s
research interests are built upon
the advancement of knowledge in
software and technology, especially
as they apply to fashion and luxury
brands. He has a particular interest
in the use of grounded theory
techniques in coping with visual and
design related data from social
media sources.
Dr Pru Marriott
Pru is Head of
the Department
of Accounting
and Finance at
the Winchester
Business School
and a Reader
in Accounting.
Her main
research interests are in the areas
of accounting education and SME
financial reporting. Currently she is
on the Academic Quality Committee
of the Institute of Financial Services
and is a Chief Examiner for the
institute. Pru also serves on a number
of editorial boards of academic
accounting journals in Australia, the
UK and the USA.
Dr Natalia Yakovleva
Natalia is a
Senior Lecturer
in Sustainable
Development.
She has conducted
research on social
conflicts in the
extractive sector
in Argentina;
interactions between large and smallscale
miners in Ghana; indigenous
peoples and oil pipeline construction in
Russia; and sustainability of food supply
chains in the UK. She is researching
stakeholder perceptions of corporate
social responsibility and investigates
applications of sustainability indicators
to supply chain context.
Undergraduate Prospectus 2013 87