Awards Manager Message - the Packaging Council of Australia

Mandatory Requirements
Students must address and will be judged
on the following criteria:
≥ The primary packaging (single portion)
must be made from Artcote Kraft 400um
folding cartonboard manufactured by
Amcor Cartonboard. (This must be used
for your mock-up. See “Materials” to
obtain samples).
≥ The primary pack must contain
individual single serve ice creams.
≥ The secondary packaging (outer) must
be made from Artcote Kraft 650um
folding cartonboard manufactured
by Amcor Cartonboard. (This must
be used for your mock-up. See
“Materials” to obtain samples).
≥ The secondary packaging is
the outer multi-pack containing
a minimum of 2, maximum
of 6 single serve portions.
≥ Research the current needs and
issues relating to the target consumer
demographic. Provide a justification
as to how your design meets the
premium market.
≥ The carton must include high quality
graphics and embellishments, as
appropriate, that promote the brand,
deliver prominent shelf appeal and
clearly display the unique product
labelling details.
≥ The carton must display the Australian
Recycled Cartonboard (ARC) logo.
See “Materials” for more details.
≥ Consumption of product should be
considered in the design.
Materials
All materials used for the design must be
Artcote Kraft. No other material can be used
(excluding spoons or sticks, depending on
ice-cream design).
Both Artcote Kraft material will be available
in a sheet size of 760 x 1020mm. A list of
collection points can be found on the Southern
Cross website: www.pca.org.au/awards2010/sx
For more information on the ARC logo and
Campaign please visit www.arc.org.au
Product Information
Darren Pearce
Marketing Manager Paper & Board
Amcor Cartonboard Australasia
Email darren.pearce@amcor.com.au
2010SOUTHERNCROSSPACKAGEDESIGNAWARDS 11