Awards Manager Message - the Packaging Council of Australia

B >Society, Packaging
and Consumers
Alcoa Australia Rolled Products
Award Criteria
The entry that best identifies a packaging issue and solution for today’s consumers.
The design should reflect Alcoa’s commitment to sustainability—economically
viable, socially responsible and one that protects and enhances the environment.
Sponsor Background
In today’s environment, we as consumers are
become more knowledgeable, demanding
and aware of market competitors. We expect
more. We have different needs. Different
lifestyles. Different family structures.
Winning the attention of consumers is
becoming increasingly difficult. So, how can
YOU as a designer make an impact in today’s
market with your packaging design?
This brief allows you to explore your creativity,
work with a material of your choice and push
the boundaries of what is currently available
commercially.
It is important that as a designer you
acknowledge and understand the evolution
of our constantly changing society, culture
and values. Designers of all disciplines are
required to provide intelligent and creative
solutions to these changing needs, especially
those engaged in packaging.
Design Challenge
The challenge is to identify a packaging
problem or issue in society and develop
a packaging solution to overcome this
problem or issue.
The focus of this brief is on the packaging,
not the product, ie. Don’t invent a product.
Some example areas include:
≥ Environmental/sustainability
issues eg. compostable packaging
≥ Packaging that dispenses the
correct medicine dosage
≥ Innovative packaging design for
an existing product category
≥ Opening of packages for physically
impaired, eg. arthritis sufferers
≥ A package that has a secondary
use or purpose after consumption
Please Note the above are examples only. Your
design must be achievable, practical, realistic
and useable.
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